Leading organisations unite to create a new charity for everyone affected by breast cancer

Leading charities, Breast Cancer Care and Breast Cancer Now, have today announced their intention to merge in Spring 2019 to create a charity for everyone affected by breast cancer. The merger next year will create a new charity, united by the shared ambition that, by 2050, everyone who develops breast cancer will live and be supported to live well. The new charity will provide specialist support and information for those living with the physical and emotional impact of breast cancer, as well as funding world-class research to improve prevention, detection,…

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Asda to launch important health message on sanitary products

New advice is to be put on all Asda’s own-label sanitary products encouraging women to check their breasts regularly. Regularly checking your breasts and being aware of any changes is crucial to catching breast cancer early. That’s why Asda has announced that it will encourage more women to be their ‘breast friend’, through new health advice to be printed on all of its own-brand sanitary products. As part of Asda’s Tickled Pink campaign, which has been raising awareness and funding to tackle breast cancer for over 20 years, all of…

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Good Agency Appointed By Breast Cancer Now To Support Their Innovative New Fundraising Activity

As part of a competitive pitch, it has been announced that Breast Cancer Now has named GOOD as its lead fundraising agency responsible for charity’s new Regular Giving mass marketing campaign. Collaborating with the Breast Cancer Now team, GOOD will be tasked with creating a new, multi-channel Regular Giving product to recruit and engage donors. The agency’s creative and strategic remit will deliver a brand new creative proposition, as well as a campaign concept and design for use across multiple mediums, starting with digital. Breast Cancer  Now is the UK’s…

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My Favourite 10 Charity/Non-Profit/Ethical Campaigns of December 2017

These are my top 10 favourite Non-Profit, Ethical or Charity Campaigns of the previous Month. This Month – December 2017. I have tried to avoid crossover with the Christmas campaigns this time arounda s I felt it was important to highlight some of the other excellent campaigns. 10. The distressed campaign was a powerful one by Highways England to highlight the importance of wearing the correct clothing when out on your bike. ‘Distressed’ clothing brand sends hard hitting message to young riders 9.  A powerful new campaign created with BBDO…

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Breast Cancer Now & Great Guns Launch 2050 Campaign

UK cancer charity Breast Cancer Now has launched its latest campaign with Great Guns to promote its mission that by 2050, breast cancer sufferers will all live. They have created a poignant film about an inventive little girl. The charity’s website says: “Every day, around 139 people in the UK hear the words ‘it’s breast cancer’ and every month the disease cuts short the lives of nearly 1,000 people. With every life lost and every person left behind, we’re reminded just how much time matters. So, as the largest breast…

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