Actor and comedian Brian Blessed is fronting a new campaign launching this month by international charity WaterAid to show that reaching everyone everywhere with clean water is no pipe dream.

In a new advert, which challenges the traditional charity advert, boisterous Brian addresses the frustrations that we are still seeing images of extreme poverty in 2019 and provides reassurance that the world is making great progress in tackling the water and sanitation crisis. While a staggering one in nine people still lack access to one of life’s most basic resource, Brian shows that change is possible by highlighting the fact that an astonishing 1.4 billion people have got clean water since 2000. That’s 21 times the number of people who…

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UK Celebrities Join ‘Fur Free Friday’ Campaign

After international day of action ‘Fur Free Friday’ on 24 November (Black Friday), comedian Sara Pascoe and actor Peter Egan have joined ranks with a growing number of celebrities backing a campaign by Animal Defenders International (ADI) to end the cruel fur trade. Peter Egan said: “Don’t be fooled, fur is far from humane. Trapped in tiny cages, the animals endure a terrible life, and death. Please, never support this cruel industry. Join ADI and make a difference.” Sara Pascoe said: “With so many alternatives to fur available, no animal…

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New campaign by Animal Defenders International to end the fur trade

“A LIFETIME” is a new film launched by Animal Defenders International (ADI) about the brutal short lives of two foxes, brothers Borys and Eryk, born and killed on a Polish fur farm. ADI placed hidden cameras on the farm to capture this rare insight into an industry that kills more than 100 million animals a year. Animal Defenders International President Jan Creamer said: “Over 100 million animals die for their fur every year. Our film shows the lives of these intelligent, feeling individuals and the cruelty they suffer when treated…

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