CAP: Feeling the need for (broadband) speed?

The CAP have released a post which tells how you about: ‘Feeling the need for (broadband) speed?’. I have enclosed the text of the link below, but please have a look at the CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. It’s been 32 years since the film “Top Gun” was released at the cinema but six months ago, we issued our guidance on how to promote broadband speeds in marketing communications.  In this article, we’ll get you up to…

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CAP Launch New Guidelines on How Broadband Can Be Advertised

The Committees of Advertising Practice (CAP), has launched new guidelines on how broadband can be advertised. Their website gives more information about the new regulations: Numerical speed claims in broadband ads should be based on the download speed available to at least 50% of customers at peak time and described in ads as “average”. This marks a change from the current position that advertised “up to” speeds should be available to at least 10% of customers. We also recommend that speed-checking facilities, for example those provided on internet service providers’…

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