Tag: BTS

UNICEF and BTS celebrate success of ‘groundbreaking’ LOVE MYSELF campaign

Stuart Mitchell

UNICEF, record label BIGHIT MUSIC, and the 21st century pop icons BTS are marking the groundbreaking success of the LOVE MYSELF campaign this week, with the campaign reaching almost every country in the world with positive messages of self-love and self-care. Since 2017, LOVE MYSELF has generated almost five million tweets and more than 50 million engagements, such as likes, retweets, replies and comments, according to a new analysis* in UNICEF’s flagship report, The State of the World’s Children 2021, launched yesterday. “We started LOVE MYSELF as a way to…

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Boyband fans raise money for FareShare

Stuart Mitchell

Dedicated fans celebrated Korean boyband BTS’s arrival in the UK by joining forces to raise funds for FareShare. BTS fans, collectively known as ‘The Army’, have raised over £1,500 so far. The group are performing at London’s O2 arena this week. Fan Twitter accounts BTS UK ARMY UNITE and One In An ARMY set up the JustGiving page together:  “Our goal is to fundraise for @FareShareUK, the UK’s largest charity fighting hunger and food waste,” said BTS UK ARMY UNITE. Tickets to the concerts sold out within minutes. One fan…

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