Hellocomputer and FCB Cape Town Helps WCG Address Bullying in 5 Questions.

The Western Cape Government is striving to put an end to bullying at schools across the province by launching a mobile toolkit and campaign called 5 Questions to End Bullying. Developed by Hellocomputer and FCB Cape Town, in conjunction with child psychologists, it features a video of a fake bullying incident in a school yard and the reactions of learners to five questions asked in sequence after viewing the video. These were carefully chosen to help learners see that their perceptions about bullying should change. To launch the mobile toolkit,…

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Power Rangers & DoSomething.org Partner to Launch “You’ve Got The Power” Campaign

Bullying stops within 10 seconds of someone intervening, but 85% of the time, no one intervenes. A major reason they don’t intervene? They don’t know what to do. According to the National Center for Education Statistics, 1 in 5 students in the U.S. are affected by bullying. That’s why Saban’s Power Rangers and DoSomething.org are joining forces to launch “You’ve Got the Power.” As children, we all grew up admiring our favorite superheroes, including the Power Rangers – five ordinary teens who become something extraordinary when they morph and channel…

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Golding gets IPA Council support for industry code of conduct

At the latest IPA Council meeting (Thursday 22nd March), comprising leaders from 47 agencies across the UK, it was agreed that the IPA should prepare an industry template for a Code of Conduct for agencies to use in their employment policies on bullying and harassment issues, including objectification. This template will outline what objectification means and give advice on what acceptable work behaviours look like in order to stop any activities that objectify men or women. The discussion was led by IPA President, Sarah Golding, Chief Executive and Partner of…

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Hideki Matsui Becomes a Supporter of STOPit and Its Anonymous Reporting Platform

STOPit Japan Co., Ltd. announces that Hideki Matsui and Matsui 55 Baseball Foundation, Inc., have become supporters of STOPit, the leading technology platform for schools that deter and report bullying and other forms of harmful or inappropriate conduct. About STOPit STOPit was formed in 2014 in the United States. Current Miami Marlins CEO Derek Jeter and his Turn 2 Foundation support STOPit, along with the STOPit team in the U.S. and other parts of the world. The STOPit platform consists of a simple, fast and powerful mobile app for reporting, anonymous…

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The Diana Award Launches Campaign To Change The Dictionary Definition Of Bullying During #Antibullyingweek

The Diana Award has encouraged dictionary companies to remove the word ‘weak’ from their definitions of bully or bullying. The youth charity feels passionately that people who are bullied should not be stereotyped as weak.  One of the key ways to change this is by removing any reference of strong or weak from the definition. Throughout this week, The Diana Award will be releasing video content revealing some of the reactions from school children about the current definition, as well as an exclusive Snapchat filter. The charity hopes that by…

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