In an effort to combat both online and offline bullying, the Ad Council has released Because of You, a new Bullying Prevention message aimed at heightening self-awareness and reflection among teens. The new work encourages teens to consider the impact of their actions, in a culture where meanness is normalized, to create a more empathetic, inclusive culture. Because of You is timed around two crucial moments for the issue–back to school season and Bullying Prevention Month in October–and inspires teens to start the year off right. The creative shows teens sharing honest…
Read MoreMeanness is on the Rise: New Campaign Pushes Back
