Tag: Burns and Smiles

As Part Of The International Day For Tolerance Burns And Smiles And TBWA\Paris Unveil Their New Campaign

Stuart Mitchell

Each year, there are 400,000 burn victims in France, of whom 10,000 are considered by medicine as severe. Once out of a health care pathway often long and painful, burn victims must face the gaze of others and an outside world who is easily reluctant to help them get back to the normal course of their lives. Their condition, widely misunderstood, further reinforces their sense of isolation. To change our way to look at burn victims is the aim of this new TBWA\PARIS campaign, fruit of a lasting collaboration with…

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TBWA\Paris Launches Campaign with Burns And Smiles

Stuart Mitchell

Every year in France, 400 000 people get burnt, 10 000 of whom are considered as victims of severe burns. Once done with the (often long and painful) course of treatment, the first reflex of such patients is to retrieve from society, all the more if their scars are exposed for all to see. They isolate in order to avoid being seen, but also because there are no structures to assist them in resuming an – almost – normal life. The Burns and Smiles Association, founded by Laurent Gaudens, himself…

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