Dave buddies up with CALM to say #BeTheMateYoudWant

Small gestures can mean a lot to someone going through a tough time, but recent research commissioned by UKTV Channel Dave showed that over 1 in 3 men wouldn’t know what to do to help a friend who’s struggling. That’s why CALM have teamed up with Dave to say: be the mate you’d want. Over the next year you’ll be seeing CALM and Dave teaming up across social media, radio ads, billboard posters, and even in your local pub and cafe – encouraging men to look out for their mates…

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F&F #MarkYourMan campaign from ODD encourages men to support each other through partnership with CALM

F&F has partnered with award-winning charity Campaign Against Living Miserably (CALM) to raise awareness of male mental health issues in the UK. For ten years, CALM has been working to prevent the single biggest killer of men under 45 in the UK – suicide. The F&F x CALM #MarkYourMan campaign, created by creative agency ODD, encourages men to support each other through good times and bad, just as they would their football team. The insight behind the #MarkYourMan campaign draws on the contrast between the emotion men are able to…

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adam&eveDDB creates 84 sculptures for CALM to campaign against male suicide

Project 84 is adam&eveDDB’s second campaign for The Campaign Against Living Miserably (CALM), a charity dedicated to preventing male suicide. The work aims to initiate a much-needed conversation and action around male suicide prevention and bereavement support. The 84 sculptures are a visual representation and poignant reminder of the tragic statistic that 84 men take their own lives every week. The sculptures have been created by renowned sculptor Mark Jenkins, with support from bereaved friends and families who have lost a loved one to suicide. Across a series of workshops,…

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Duke Of Cambridge supports CALM’s #BestManProject

CALM’s Best Man Project got a Royal seal of approval. As part of their support of Heads Together, a group of CALM supporters, volunteers and familiar faces like Rio Ferdinand, Loyle Carner, and Roman Kemp met The Duke Of Cambridge. Friendships and social connections can provide a lifeline for those in crisis, but recent research reveals men are much less likely than women to feel comfortable when a man they know opens up to them, and men’s social connections can wane over time. Isolation and loneliness is a growing problem, especially for men over 30. …

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Why Save It For A Wedding To Be Your Mate’s Best Man? Asks Charity

The male suicide prevention charity the Campaign Against Living Miserably (CALM), in collaboration with The Drum’s Do It Day. has launched the Best Man Project. An honour many men experience, being a best man is an opportunity to display exemplary mate behaviour. Beyond planning the stag do and crafting embarrassing stories for the speech, a best man comes into his own by being there for the groom through thick and thin, having his back, and acting as a rock of support. A best man is the epitome of a great mate, so…

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