Tag: Campaign Against Living Miserably

Dentsu Aegis Network And Calm Release #Changethepicture Campaign

Stuart Mitchell

Dentsu Aegis Network and CALM (Campaign Against Living Miserably) have launched a new campaign called #ChangeThePicture for International Men’s Day. The Campaign is designed to challenge the negatice sterotypes often associated with men. Male suicide is the biggest killer of men under 45, with 12 men in the UK taking their own lives each day. #ChangeThePicture is a data-driven campaign devised by Dentsu Aegis Network’s digital agency 360i Europe that will run across print, digital out-of-home, online and social. CALM have mentioned how you can #ChangeThePicture with the following advice:…

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Charity Publishes Suicide Notes, Written By Men Who Survived

Stuart Mitchell

To mark World Suicide Prevention Day earlier this month, the Campaign Against Living Miserably (CALM) published three real suicide notes in five national newspapers. They are hard to read, shocking in fact, but they come with a surprising message of hope. CALM’s new campaign has been designed to raise awareness that having suicidal feelings is not as unusual as people imagine – especially for men. Research shows that four in 10 men under the age of 45 in the UK have contemplated suicide at some point in their lives. Recent…

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