Easter Seals Canada Explores The Science Behind Giving

Easter Seals Canada is launching the Giving Gene, a fundraising and awareness campaign that invites Canadians to discover why they donate. Interested individuals can purchase a Giving Gene Kit online at GivingGene.ca that enables them to perform an anonymous at- home DNA test to determine if they have the “Giving Gene.” The “Giving Gene” is scientifically known as COMT Val 158Met genetic polymorphism. An individual can inherit two copies, one copy, or no copies of a version of this gene that is associated with giving. As an additive gene, a…

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Casey House Premieres June’s: A Documentary Featuring 14 Hiv+ Chefs And Their Journey To #Smashstigma

Casey House – Canada’s first and only standalone hospital for those living with HIV/AIDS – has premiered June’s, a documentary directed by Academy Award nominee Hubert Davis. The film spotlights 14 brave people living with HIV/AIDS who challenged stigma by cooking at the world’s first HIV+ eatery that popped up in Toronto last November. Named in honour of Canadian activist and Casey House founder June Callwood, June’s HIV+ Eatery was launched in partnership Chef Matt Basile (of Fidel Gastro’s) who trained the 14 HIV+ patients-turned-cooks, most of whom had no previous kitchen experience. Together, they…

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Women in Canada are #donewaiting for economic justice

This International Women’s Day, Canada’s unions are launching a campaign with a powerful message for the federal government: women in Canada are #donewaiting for economic justice and want action, not rhetoric. The CLC’s #donewaiting campaign outlines concrete ways the federal government can remove three key barriers to women’s economic justice: wage discrimination, sexual harassment and violence and the child care crisis.  “Women in Canada want equal pay for work of equal value. We want to be able to go to work feeling safe and secure. And we want to be…

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Team Canada unveils bold new ‘Be Olympic’ brand platform highlighting Canadian values

The Canadian Olympic Committee (COC) unveiled a new brand platform today that celebrates its athletes and highlights our shared values while challenging Canadians to think about what it means to ‘Be Olympic’. At the center of this new campaign is a beautifully shot, stylized, dreamlike, and powerful TV spot entitled “Virtue and Victory” introducing the stories of Canadian athletes that exemplify both Canadian and Olympic values. The spot features Olympians Denny Morrison (long track speed skating), Chloé, Maxime and Justine Dufour-Lapointe (freestyle skiing), Eric Radford and Meagan Duhamel (figure skating),…

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BMO Makes Female Leaders More Visible in New Campaign

We often hear about the lack of female leadership in business, whether in corporate boardrooms or entrepreneurial startups. While it’s true that the face of leadership is predominantly male, that isn’t the complete picture.  BMO is challenging Canadians to rethink ingrained biases with a new campaign that shines the light on successful women who are already excelling in their respective fields. The two new spots begin by outlining the successes and achievements of business owners like “Sam” or “Jamie”. The assumption is that these leaders are powerful men; at the…

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