Project Understood Teaches Google to Understand People with Down Syndrome

The future is voice-first, but not for everyone. Because of their unique speech patterns, voice technology doesn’t always understand people with Down syndrome. By 2023, it is predicted that there will be 8 billion voice-enabled assistants. But what if the people who need them most are being left out? That is the impetus for the Canadian Down Syndrome Society’s (CDSS) new program “Project Understood,” a partnership with Google to ensure that people with Down syndrome aren’t left behind by the changes reshaping the digital world. Because people with Down syndrome…

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FCB Canada and the Canadian Down Syndrome Society Launch “S-Warnings” for World Down Syndrome Awareness Day

It’s appropriate—necessary even—to say sorry for being late, farting or taking the last slice of pizza, but the Canadian Down Syndrome Society (CDSS) is reminding people that it’s inappropriate to use the “S word” when a baby is born with Down syndrome. In recognition of World Down Syndrome Awareness Day (Wednesday, March 21), the latest chapter in CDSS’s “Anything But Sorry” campaign is reminding people that every baby deserves to be celebrated. The multi-faceted campaign is highlighted by a new video called “S-Warnings,” which features people with Down syndrome explaining…

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FCB Canada launches “Anything But Sorry” for the Canadian Down Syndrome Society

When a baby is born parents are usually showered with oohs, aahs and congratulations. The last thing most people would say to a new parent is “sorry.” Yet this is exactly what many parents with a newborn with Down syndrome hear from friends, family and even their doctors. Already heartbroken, ‘sorry’ offers more heartbreak.  So what should well-wishers say? Literally, the only bad word is the ‘S’ word. This is the point the Canadian Down Syndrome Society (CDSS) is making in its new campaign, “Anything But Sorry.” Launching to coincide…

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FCB Canada wins 10 Cannes Lions for “Down Syndrome Answers”

This year at the 64th Cannes Lions International Festival of Creativity Canada received 44 coveted Lions – a record number for the Country. FCB Canada topped the list of winning agencies with 10 Lions, all awarded for their “Down Syndrome Answers,” making it the most-awarded Canadian creative agency at the 2017 festival. The campaign was awarded in a number of categories including Health & Wellness, Media, Creative Data, Cyber, Direct and PR. About Down Syndrome Answers: When prospective parents learn their unborn child has Down syndrome, they have about 10…

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