FCB Canada launches “Anything But Sorry” for the Canadian Down Syndrome Society

When a baby is born parents are usually showered with oohs, aahs and congratulations. The last thing most people would say to a new parent is “sorry.” Yet this is exactly what many parents with a newborn with Down syndrome hear from friends, family and even their doctors. Already heartbroken, ‘sorry’ offers more heartbreak.  So what should well-wishers say? Literally, the only bad word is the ‘S’ word. This is the point the Canadian Down Syndrome Society (CDSS) is making in its new campaign, “Anything But Sorry.” Launching to coincide…

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FCB Canada wins 10 Cannes Lions for “Down Syndrome Answers”

This year at the 64th Cannes Lions International Festival of Creativity Canada received 44 coveted Lions – a record number for the Country. FCB Canada topped the list of winning agencies with 10 Lions, all awarded for their “Down Syndrome Answers,” making it the most-awarded Canadian creative agency at the 2017 festival. The campaign was awarded in a number of categories including Health & Wellness, Media, Creative Data, Cyber, Direct and PR. About Down Syndrome Answers: When prospective parents learn their unborn child has Down syndrome, they have about 10…

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