New apparel line seeks a PARDON for convicted Canadians

With recreational cannabis use becoming legal this month, a new clothing and accessories line is supporting approximately half a million Canadians who received minor convictions for possession under the old laws. Developed by B.C.-based licensed cannabis producer DOJA in association with Toronto agency Juliet the new PARDON line is comprised of six products:  T-shirts, sweaters, a stash bag, a candle, a one-hitter and papers. Prices for the products range from $10 to $60, with 100% of the proceeds going towards Cannabis Amnesty – a non-profit organization working to have the…

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Consequence Strains: Three New Cannabis Strains Created to Expose the Consequences of Driving High

BBDO Toronto has partnered with R.I.D.E. CHECKS and medical marijuana producer, Beleave, to create “Consequence Strains,” three new cannabis strains that expose the consequences of driving high. The cannabis information resource Leafly.com lists 779 known marijuana strains, yet whimsical names like Laughing Grass and Candy Cane Brain fail to convey the potentially life-changing consequences of smoking and driving. High driving is on the rise in Canada. Nearly 500,000 Canadians have admitted to driving after using marijuana in the past year, and these numbers are expected to increase substantially when recreational…

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