29th Saatchi & Saatchi New Creators Showcase presents the best new talent in directing and creating

The Saatchi & Saatchi New Creators’ Showcase (NCS) inspired, educated and entertained over 2,000 people at Cannes Lions. The show lasted 60 minutes and presented the very best, groundbreaking directorial talent from across the globe. Working closely with Facebook, Google, Twitter and Instagram, the NCS celebrated the very best in creativity, storytelling and innovation. Its aim is to provide a platform that rejoices up-and-coming talented creators. To watch the entries click here. Previously known as New Directors Showcase, the NCS took a new direction this year and chose to highlight the ever-changing craft…

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New Episode of Cannes Lions Podcast released

In episode 4, Philip Thomas asks whether brands should “do good” in the world or stick to selling products and services.   Should brands leave making the world a better place to politicians, NGOs and the UN? Philip takes a moment to explore whether brands should “do good” with SY Lau, Senior Executive Vice President, Chairman of Group Marketing and Global Branding at Tencent, P&G’s Chief Brand Officer Marc Pritchard, Patagonia Marketing Director, Europe, Alex Weller, Michelle Melendez, Senior Director of Global Philanthropy at Global Citizen, and Gustavo Lauria, the CCO…

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Two new Lions in 2019 reflect “a shifting industry landscape”

Two new Lions will be added to the Cannes Lions awards line-up in 2019. The Creative Strategy Lions will sit within the Reach Track and will celebrate the idea behind the idea, how strategic planning can redefine a brand, reinvent its business, and influence consumers or wider culture. Elsewhere, complementing the Entertainment Track, the Entertainment Lion for Sport will celebrate creativity that leverages the galvanising power of sports and eSports for brands. Simon Cook, VP Creative Excellence, Cannes Lions said: “Both of these Lions represent a shifting industry landscape and now…

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Cannes Lions continues drive to combat harmful stereotyping

The Cannes Lions International Festival of Creativity, which is part of Ascential plc, has announced that €114,450 of the proceeds from the 2018 Glass Lions: The Lions for Change will be used to fund initiatives furthering research into identifying and combating harmful stereotypes in advertising. The beneficiaries are The Geena Davis Institute on Gender in Media and UN Women’s Unstereotype Alliance. The Geena Davies Institute on Gender in Media is the first and only research-based organisation working within the media and entertainment industry to engage, educate, and influence content creators,…

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Y&R Melbourne Awarded Gold Lion for Sip Safe

It’s always nice to see something we reported on doing so well, Y&R Melbourne was awarded a Gold Lion in Health & Wellness for “Sip Safe” a wristband created in partnership with Monash University that is designed to test for drinks that have been spiked with drugs. Every year in Australia, close to 5,000 people get their drinks spiked chemically and 40 percent of those who do, then end up being sexually assaulted.  Y&R Melbourne launched the wristbands in partnership with Monash University, with technology developed in the U.S. that…

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