Two new Lions in 2019 reflect “a shifting industry landscape”

Two new Lions will be added to the Cannes Lions awards line-up in 2019. The Creative Strategy Lions will sit within the Reach Track and will celebrate the idea behind the idea, how strategic planning can redefine a brand, reinvent its business, and influence consumers or wider culture. Elsewhere, complementing the Entertainment Track, the Entertainment Lion for Sport will celebrate creativity that leverages the galvanising power of sports and eSports for brands. Simon Cook, VP Creative Excellence, Cannes Lions said: “Both of these Lions represent a shifting industry landscape and now…

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Cannes Lions continues drive to combat harmful stereotyping

The Cannes Lions International Festival of Creativity, which is part of Ascential plc, has announced that €114,450 of the proceeds from the 2018 Glass Lions: The Lions for Change will be used to fund initiatives furthering research into identifying and combating harmful stereotypes in advertising. The beneficiaries are The Geena Davis Institute on Gender in Media and UN Women’s Unstereotype Alliance. The Geena Davies Institute on Gender in Media is the first and only research-based organisation working within the media and entertainment industry to engage, educate, and influence content creators,…

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Y&R Melbourne Awarded Gold Lion for Sip Safe

It’s always nice to see something we reported on doing so well, Y&R Melbourne was awarded a Gold Lion in Health & Wellness for “Sip Safe” a wristband created in partnership with Monash University that is designed to test for drinks that have been spiked with drugs. Every year in Australia, close to 5,000 people get their drinks spiked chemically and 40 percent of those who do, then end up being sexually assaulted.  Y&R Melbourne launched the wristbands in partnership with Monash University, with technology developed in the U.S. that…

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Penelope Cruz Shines A Light on Conscious Luxury

Atelier Swarovski deepens its commitment to conscious luxury with a new fine jewelry collection created in collaboration with Penélope Cruz, which was unveiled by the actress on the red carpet at Cannes. Made with Swarovski Created Diamonds, Swarovski Genuine Topaz, created gemstones and 18-karat Fairtrade Gold, the collection showcases the sustainability and innovation at the heart of Atelier Swarovski. Previewing select pieces in advance of the launch of her full Atelier Swarovski Fine Jewelry collection during Paris haute couture week this coming July, Penélope wore earrings and a matching ring…

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