Cannes Lions announces new relationship to promote sustainability

Cannes Lions, the largest global event for the creative communications industry, today announced its commitment to activating for a more sustainable future and making the Festival a more environmentally responsible event, alongside its first official Sustainability Partner, Deloitte. As part of a multi-year initiative to help change the event’s environmental footprint, Cannes Lions has pledged to significantly reduce the amount of single use plastic at this year’s Festival in June. “Climate change is a global crisis, and marketers and advertisers are uniquely positioned to raise awareness and encourage action in…

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Future Lions winners’ quest for impact

AKQA Future Lions, now in its 14th year, is the official student ideas competition for the Cannes Lions International Festival of Creativity. The 2019 competition encourages students to break through perceived limits, connecting brands with audiences in new ways. This year’s contest attracted over 1,000 entries from a record 444 schools, across 71 nations. Despite the socially neutral brief entries from all over the world have consistently revealed a growing emphasis on ideas themed around societal progress, contribution and positive impact. AKQA founder and CEO Ajaz Ahmed said: “The inspiration…

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Cannes Lions and Ketchum Announce Winners of 2019 Young Marketers Lions Competition

Belgium’s Dilan Sakar of PVH Benelux and Noëmie Haverhals of Avail NV won the Gold Lion in the 10th-annual Young Marketers Lions Competition at the Cannes Lions Festival of Creativity for their campaign “#GiveHerACupOfLetters”. Sponsored by global communications consultancy Ketchum, this year’s competition challenged 26 teams of young, in-house marketers from around the world to develop a creative campaign for a product or service that would benefit Room to Read, a global nonprofit focused on ending child illiteracy. The Silver Lion was awarded to Team Puerto Rico’s Bianca Martinez of…

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Huge and Amazon Bring Second Annual “Change for Good” Hackathon to Cannes Lions

The global experience agency Huge, Cannes Lions, Amazon, and Earth Day Network, the world’s largest recruiter to the environmental movement, are announcing they will host the second annual “Change for Good” Hackathon at the 66th Cannes Lions International Festival of Creativity this June. The Hackathon will help create the technical solutions and complementary creative campaigns needed for Earth Challenge 2020, a global citizen science initiative of Earth Day Network, the Wilson Center, and the Eco-Capitals Forum that will mark the 50th Anniversary of Earth Day. Working with Cannes Lions, six…

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Cannes Lions expands Jury guidelines to champion equal representation and confront inequality

Cannes Lions, part of Ascential plc, continues its mission to celebrate creativity that changes the world for the better with the introduction of updated jury guidelines for the judging process. The new criteria urge the jury members reviewing entries submitted into the Awards, to consider whether the work perpetuates negative stereotypes and inequalities. The revised guidelines build upon the Objectification criteria introduced in 2017, in collaboration with Madonna Badger, which challenged jury members to use empathy when analysing a piece of work and encouraged the jury to reflect upon how…

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