Cannes Lions and 42courses launch new online courses to extend year-round learning opportunities

Cannes Lions, in partnership with digital learning provider 42courses, has announced the launch of new online courses, delivered by some of the industry’s most distinguished creative experts. The suite of courses, which focus on the fundamentals of creative marketing, can be accessed via the Cannes Lions learning portal. The first course, entitled Storytelling, provides tools and techniques for users to bring stories to life. It launched online in April 2019. It is now joined by two new courses: Behavioural Science for Brands, which focuses on how to influence audiences to…

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Accenture Interactive and Cannes Lions Extend Exclusive 2019 Festival Content to Entire Creative Industry

For the first time in the festival’s history, Cannes Lions and Accenture Interactive, the Experience Agency, announce the release of exclusive festival content in the form of the 2019 Digital Doggy Bag to the entire creative industry. Given the popularity of the Digital Doggy Bag’s ‘Week in Review’, which has already accumulated 22,000 views, Cannes Lions and Accenture Interactive are now sharing the key insights and takeaways from the 66th annual Cannes Lions International Festival of Creativity for everybody to enjoy. At the conclusion of the Festival, Cannes Lions and…

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Cannes Lions announces new relationship to promote sustainability

Cannes Lions, the largest global event for the creative communications industry, today announced its commitment to activating for a more sustainable future and making the Festival a more environmentally responsible event, alongside its first official Sustainability Partner, Deloitte. As part of a multi-year initiative to help change the event’s environmental footprint, Cannes Lions has pledged to significantly reduce the amount of single use plastic at this year’s Festival in June. “Climate change is a global crisis, and marketers and advertisers are uniquely positioned to raise awareness and encourage action in…

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Future Lions winners’ quest for impact

AKQA Future Lions, now in its 14th year, is the official student ideas competition for the Cannes Lions International Festival of Creativity. The 2019 competition encourages students to break through perceived limits, connecting brands with audiences in new ways. This year’s contest attracted over 1,000 entries from a record 444 schools, across 71 nations. Despite the socially neutral brief entries from all over the world have consistently revealed a growing emphasis on ideas themed around societal progress, contribution and positive impact. AKQA founder and CEO Ajaz Ahmed said: “The inspiration…

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Cannes Lions and Ketchum Announce Winners of 2019 Young Marketers Lions Competition

Belgium’s Dilan Sakar of PVH Benelux and Noëmie Haverhals of Avail NV won the Gold Lion in the 10th-annual Young Marketers Lions Competition at the Cannes Lions Festival of Creativity for their campaign “#GiveHerACupOfLetters”. Sponsored by global communications consultancy Ketchum, this year’s competition challenged 26 teams of young, in-house marketers from around the world to develop a creative campaign for a product or service that would benefit Room to Read, a global nonprofit focused on ending child illiteracy. The Silver Lion was awarded to Team Puerto Rico’s Bianca Martinez of…

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