Courageous, world-changing creativity honoured at the final Cannes Lions Awards Show 2018

The 65th Cannes Lions International Festival of Creativity closed with a final Awards Show. The evening’s Lions’ winners demonstrated the power of creativity to change behaviours and minds and showcased creatively excellent work for brands and businesses that drives growth, impacts culture and creates a fairer world. In the Creative Effectiveness Lions, 169 entries were received and 18 Lions awarded: 2 Gold, 6 Silver and 9 Bronze. The Grand Prix went to: ‘Savlon Healthy Hands Chalk Sticks’, by Ogilvy Mumbai, India, for ITC, described by the jury as an authentic…

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AKQA announces the winners of Future Lions at the Cannes Lions International Festival of Creativity

AKQA announced the winners of Future Lions, the official student awards at the Cannes Lions International Festival of Creativity. Future Lions attracted more than 2,290 participants from 386 schools across 55 countries, making it the most successful year to date. The five winning ideas and teams are: Hush for Apple Team: Junggle Kim, Chaeyeong Seo, and Cristina Marquez Barreto School: Miami Ad School Hamburg; Miami Ad School Miami TrashScan for Google and Conversation International Team: Emily Alek and Jingpo Li School: Syracuse University, United States Truth Detector for Facebook Team:…

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Life-changing and culture-shifting creativity honoured in the Reach and Innovation Track Lions winners

Cannes Lions, the world’s largest Festival dedicated to world-class creativity, brought the fourth day to a close with an Awards Show to honour the winners of the Lions in the Reach Track and Innovation Track. The Reach Track Lions celebrate the insight, strategy and planning that enables brands to effectively reach consumers, at scale, in the ongoing war for attention: In the Creative Data Lions, 525 entries were received and 26 Lions awarded: 4 Gold, 8 Silver and 13 Bronze. The Grand Prix went to: ‘JFK Unsilenced’, by Rothco |…

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HP proves diversity is good for business

HP has unveiled new data proving that ads created by diverse teams perform better. Measuring the impact of HP ads created before and after its 2016 diversity initiative was launched, Brand Monitor showed an impressive 6-point increase in purchase intent and HP Business Drivers in just one year. Marketing Mix Analysis, run by Nielsen, captured a 33% increase in revenue per impression. HP also worked with the Association of National Advertisers (ANA) to apply its #SeeHer Gender Equality Measurement (GEM™) methodology to company ads. It showed a 5-point increase in…

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Cannes Lions and Ketchum Announce Winners of 2018 Young Lions Marketers Competition

Portugal’s Ana Rita Almeida of Worten and Diogo Vasques of Caixa Económica Montepio Geral won the Gold Lion in the ninth-annual Young Lions Marketers Competition at the 65th annual Cannes Lions International Festival of Creativity. Sponsored by Ketchum, this year’s competition challenged 18 teams of young, in-house marketers from around the world to develop a creative brief for a product or service that would benefit the Movember Foundation, the only global charity focused solely on men’s health. Competitors presented their communication plans to a panel of industry leaders, which was led by Ruth Yearley,…

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