ASA/CAP: Four top tips for charity advertising

The ASA and CAP have put some advice on their website for charity marketers, I have copied it below but please have a look and explore of their website. It’s perfectly understandable that charitable organisations want to do everything possible to raise awareness and funds for their causes.  However, marketers must take care not to overstep the mark by misleading consumers or causing unjustified distress. Read on for four key learnings from recent ASA rulings to help you stick to the ad rules while fund-raising. Keep donations separate from competitions…

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CAP Release Chiropractor Webinar

Following the updated guidance for Chiropractors issued by the ASA and CAP at the end of 2017, they have invited the British Chiropractic Association to ask its members to submit their burning questions on how the advertising rules affect the ways in which chiropractors advertise their services. This is taken from their website, please lookl at their website for more info on their rulings and conclusions. Join CAP Copy Advice Executive Janet Taylor and the ASA’s Digital Communications Specialist James Miller for a whistle-stop tour of the most commonly asked…

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Easily-digested tips to avoid regulatory rumblings

The CAP have released new advice on treatments designed to aid digestive problems, the advice appears on their site and is reproduced below, please have a look at their site for more: Sometimes it’s not enough to follow your gut. When advertising treatments to aid digestive problems, advertisers should take care that the types of claims they are making are suitable for the product or service in question, and that they have adequate evidence to support efficacy claims.  In honour of World Digestive Health Day, we’ve put together some top…

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New standard on broadband speed claims in ads comes into force

The ASA/CAP will begin to enforce the new, tougher standard on how broadband speed claims can be presented in ads. The new standard requires that numerical speed claims in broadband ads – across all media including online and social media – should be based on the download speed available to at least 50% of customers at peak time (8pm-10pm) and described in ads as “average”. The new standard will help consumers better understand what’s on offer when deciding to switch providers. Consumers also need to be aware that there are a…

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BCAP’s note of clarification on its e-cigarettes health claims consultation

BCAP is publishing a note of clarification on its September 2017 consultation about whether to remove the ban on health claims in e-cigarettes advertising. Please see the attached note for further details. BCAP wishes to allow four weeks for interested parties to comment if the note of clarification changes their view of BCAP’s original proposal. If you would like to respond, please send your comments to e-cigarettes@cap.org.uk by 5pm, Monday 18 June 2018. Links http://www.asa.org.uk http://www.asa.org.uk/resource/bcap-note-of-clarification-on-e-cigarette-advertising.html

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