Food advertising: evidence-based rules for children’s multimedia lives

The CAP have posted a news item on their website which goes into more detail about the TV advertising rules brought in last year. I include the post below, but have a look at their site for more info. Advertising is at the heart of a fast-changing media landscape; keeping up requires dedicated effort. But there’s one thing that doesn’t change: we want to protect people, especially children, and controlling the advertising of foods and soft drinks high in fat, salt and sugar (HFSS foods) is central to that work.…

Read More

Advertised delivery restrictions and surcharges

CAP has published a new Enforcement Notice on Advertised Delivery Restrictions and Surcharges which is applicable to advertisers across the UK. They go into more detail on their website which is copied below: Online and distance sellers who use parcel delivery services must ensure their ads are in line with the Notice by 31 May 2018. The Compliance team will take targeted enforcement action from this date to ensure a level-playing-field, which may include – where advertisers are unwilling to comply – referral to our legal backstop. Consumers going postal…

Read More

CAP Launch New online training on the social media advertising rules

The Committees of Advertising Practice (CAP) have launched Social Media, a new CAP eLearning module that explains how the CAP Code applies to social media. Created by the advertising experts who write the rules, this online training module explains which types of social media posts are likely to be covered by the advertising rules, and why.  From online labelling and targeting responsibly, to user-generated content, this module provides an essential overview for brands, influencers and anyone involved in creating content for their organisation’s social channels.  What does the module cover?…

Read More

Tougher standards on gambling advertising announced

Today, the Committees of Advertising Practice (CAP) has announced tougher standards on gambling advertising, focusing on ads’ appeal to problem gamblers and on free bets and bonuses. Both sets of standards form part of continued efforts to make sure regulation prevents harm and promotes responsible advertising. The new standards on problem gambling: Restrict ads that create an inappropriate sense of urgency like those including “Bet Now!” offers during live events; Curb trivialisation of gambling (e.g. encouraging repetitive play); Prevent approaches that give an irresponsible perception of the risk or control…

Read More

CAP and BCAP Launch Document Explaining How They Conduct Evidence-based Policy

The Committees of Advertising Practice (CAP and BCAP) have published a new version of the document which sets out how they conduct evidence-based policy making. CAP and BCAP keep their Codes under review and always aim to deliver regulation that is transparent, accountable, proportionate, consistent and targeted where action is needed. CAP and BCAP always welcome new evidence on where they might need to offer additional protection, where existing protections might no longer be necessary or proportionate, or where other regulatory action may be required.  The new document sets out…

Read More