Referring to persons with disabilities in ads

The CAP have released a post which talks about “Referring to persons with disabilities in ads”.  I have enclosed the text of the link below, but please have a look at the CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. This week (3 December) we saw the UN’s international Day of Persons with Disabilities. In honour of the day, we have grouped together three key things to avoid, and two other points to consider, to help you ensure your ads…

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Paws and clause: Avoiding an advertising cat-astrophe when featuring animals

The CAP have released a post which talks about “Paws and clause: Avoiding an advertising cat-astrophe when featuring animals”.  I have enclosed the text of the link below, but please have a look at the CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As a nation of animal lovers, featuring animals in ads is a sure fire way to stir consumers’ emotions and encourage them to engage with a product or brand, but when marketers depict or imply any kind…

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Harmful Gender Stereotypes in Ads to be Banned

Following a public consultation, the CAP has announced that ads will no longer be able to depict harmful gender stereotypes. The new rule in the Advertising Codes, which will apply to broadcast and non-broadcast media (including online and social media), states: [Advertisements] must not include gender stereotypes that are likely to cause harm, or serious or widespread offence. The new rule will come into force on 14 June 2019. This change follows a review of gender stereotyping in ads by the ASA. The review found evidence suggesting that harmful stereotypes can restrict…

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CAP – Gender stereotyping – new rule and guidance

The CAP have released a post which talks about Gender stereotyping – new rule and guidance.  I have enclosed the text of the link below, but please have a look at the CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Following research in 2017 and consultation earlier this year, CAP has announced a new rule on gender stereotypes which will come into force on 14 June 2019. This rule is accompanied by detailed guidance to help advertising practitioners understand where…

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New CAP Code rules on the use of data for marketing

Following public consultation, CAP is introducing new rules on the use of data for marketing. These changes are intended to ensure that its rules cover data protection issues most relevant to marketing, and that they align with the standards introduced by the General Data Protection Regulation (EU 2016/679, the GDPR). Until 25 May this year, CAP’s regulation of data protection issues was carried out under two sets of rules: section 10 (Database practice) and Appendix 3 (Online behavioural advertising). Section 10 regulated the use of data for direct marketing generally,…

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