CAP: We’re using new technology to enforce Botox ad ban

The ASA/CAP have released a post called: We’re using new technology to enforce Botox ad ban. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Today, the Committees of Advertising Practice (CAP), together with the Medicines and Healthcare products Regulatory Agency (MHRA), has issued an Enforcement Notice to the beauty and cosmetic services industry on Advertising Botox and other botulinum toxin injections on social media…

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CAP: Now that’s what I call regulation – 10 greatest hits from the 2010s

The ASA/CAP have released a post called: Now that’s what I call regulation – 10 greatest hits from the 2010s. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As the 2010s draw to a close, we take look back on some of the biggest regulatory changes to mark each year of the decade, along with some key snippets of advice for advertisers. CAP was…

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CAP: Avoiding ‘Fake Views’ – A guide to testimonials and endorsements

The ASA/CAP have released a post called: CAP: Avoiding ‘Fake Views’ – A guide to testimonials and endorsements. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. From customers’ views on your vegan shampoo, to Vlogger sensations plugging your latest creation, testimonials and endorsements are a popular, effective – and perfectly legitimate – method of promoting your product or service. However, marketers should take care…

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CAP: Nothing new under the Code – New platforms, same rules

The ASA/CAP have released a post called: CAP: Nothing new under the Code – New platforms, same rules. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Technology is constantly evolving, and every day new media types and platforms are being developed. These allow advertisers to reach consumers in exciting new ways, and in ‘spaces’ that look very different to where ads have appeared for…

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ASA/CAP: Thinking outside the (subscription) box

The ASA/CAP have released a post called: Thinking outside the (subscription) box. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. From beauty to beer, flowers to fashion, grooming to geekery, pets to produce – there’s seemingly a subscription box catering to every possible interest or desire.  But while subscription boxes may vary wildly in terms of both cost and frequency, your marketing of them…

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