CAP and BCAP consultations: public sector equality duty

CAP and BCAP are consulting on changes to their rules on offence, rolling papers and sanitary protection products. The last wholesale review of the CAP and BCAP Codes was completed in 2010, before the Equality Act 2010 came into force. CAP and BCAP therefore considered that in light of the public sector equality duty contained in the Act, to which CAP and BCAP consider they are subject, it would be appropriate to examine whether the Codes are consistent in the protections they provide to those sharing any of the protected…

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The Industry Panels that help the ASA and CAP in their regulatory decision making

The ASA and CAP often need to make decisions in areas that are very complex and in exceptional cases we may need to take a view from industry experts to ensure our recommendations and decisions accurately reflect the realities faced by the industry we regulate.  The advertising industry is central to the success of the self-regulatory system and as part of that, the ASA and CAP receive valuable support from three industry Panels.  These Panels bring together a mix of industry experts who volunteer their time to give advice on…

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CAP – Six ways to win at Promotional Marketing

The ASA/CAP have released a post called: Six ways to win at Promotional Marketing. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Promotions include a range of activities from money off and multi-buy offers to competitions and prize draws. If you run one, you’re the promoter and are therefore responsible for all of its aspects and stages. Whatever the promotion, remember these six key…

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CAP – Ensuring your environmental claims are more than just hot air

The  ASA/ CAP have released a post called: Ensuring your environmental claims are more than just hot air. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The 5th of June was World Environment Day, a UN initiative to raise awareness and encourage action to protect the environment.  To coincide with this we’ve put together some guidance to help you make sure you make sustainable claims…

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CAP – Think of the children! Issues around harmful emulation

The  ASA/CAP have released a post called: Think of the children! Issues around harmful emulation. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Marketers must take care to ensure that their ads do not condone, encourage or unreasonably feature behaviour that could be harmful to children if emulated.  Here we look to some recent ASA rulings to bring this requirement to life. Implying an…

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