Think you know what the CAP Code applies to?

The CAP have put out a post detailing their thoughts on what the CAP Code Applies to, it is a great read and avalable on their site, I have copied below please check out their site: The CAP Code doesn’t define advertising – instead it lists categories of communication and offers supplementary definitions and exclusions in the ‘Scope of the Code’.  It would be next to impossible to detail all of the types of marketing that the Code covers so our remit guidance is always indicative, rather than exhaustive, but…

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Home truths for estate agents: ensure your marketing complies with the CAP Code

The CAP have put out a post detailing their thoughts on the advertising used by estate agents, it is a great read and avalable on their site, I have copied below please check out their site: The UK property market may be ever-changing, but our helpful guide to marketing your estate agency services should help you feel more confident that your advertising is on the right track. Here are three key points from recent ASA rulings to help you keep your house in order: Be clear about what your fees…

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ASA/CAP: Six top tips to avoid misleading advertising

The ASA/CAP have put out a post detailing 6 tips to avoid misleading advertising, it is a great read and avalable on their site, I have copied below please check out their site: In 2017, around 70% of the complaints the Advertising Standards Authority (ASA) received related to misleading advertising, proving that this is an issue that consumers take seriously and that all marketers should be mindful of. Here are our top tips to help you avoid the most common mistakes: 1. Don’t omit key information All relevant information, including significant…

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Non-broadcast food advertising rules: 12-month review

The Committee of Advertising Practice (CAP) has announced the terms of reference for its review of the rules introduced last year on the advertising of food and soft drinks high in fat, salt and sugar (HFSS) in non-broadcast media.This is taken from their website, please explore it for other rulings. CAP’s rules ban the inclusion of HFSS product ads in children’s media and other media where children make up 25% or more of the audience.  The rules provide comprehensive coverage of non-broadcast media environments, from social media and TV-like services…

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The Industry Panels that help the ASA and CAP in their regulatory decision making

This is a copy of text from the CAP/ASA website but I feel it may be useful to some people here so please feel free to explore the site and see what else they have to offer. The ASA and CAP often need to make decisions in areas that are very complex and in exceptional cases we may need to take a view from industry experts to ensure our recommendations and decisions accurately reflect the realities faced by the industry we regulate.  The advertising industry is central to the success…

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