CAP: International Men’s Day 2018

The CAP have released a post which tells how you about: ‘International Men’s Day 2018’. I have enclosed the text of the link below, but please have a look at the CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. On 19 November comes International Men’s day, which celebrates men and boys in all their diversity and takes a gender inclusive approach to exploring how everyone can make a difference and promote better life chances for men and boys. There are many issues…

Read More

Swipe right: online dating and the CAP Code

The CAP have released a post which talks about: online dating and the CAP Code. I have enclosed the text of the link below, but please have a look at the ASA site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Internet dating can be a rollercoaster adventure, but advertising it doesn’t have to be. From making sure you can prove your claims to being clear and upfront about your fees – we’ve rounded up some advice in this handy guide to…

Read More

ASA/CAP Say Don’t let your promotions fade to Black (Friday)

The ASA/CAP have launched a new guide to “Don’t let your promotions fade to Black (Friday)”. I have enclosed the text of the link below, but please have a look at the ASA site as there are lots of things of interest to anyone with an interest in Ethical Marketing. One of the UK’s biggest days of bargains is coming up and it’s important that your ads do not mislead consumers.  Here are some key things to bear in mind to ensure you’re heading in the right direction of complying…

Read More

ASA Launch New guidance launched for social influencers

The ASA/CAP have launched a new guide to help social influencers stick to the rules by making clear when their posts are ads. The Influencer’s Guide has been developed in collaboration with the Competition and Markets Authority (CMA). The Influencer’s Guide is an online resource that aims to help all parties involved in influencer marketing to follow the rules. It includes: What the rules are What the ASA considers to be an ad How to make clear ads are ads What the CMA’s requirements are What happens if someone makes…

Read More

Think you know what the CAP Code applies to?

The CAP have put out a post detailing their thoughts on what the CAP Code Applies to, it is a great read and avalable on their site, I have copied below please check out their site: The CAP Code doesn’t define advertising – instead it lists categories of communication and offers supplementary definitions and exclusions in the ‘Scope of the Code’.  It would be next to impossible to detail all of the types of marketing that the Code covers so our remit guidance is always indicative, rather than exhaustive, but…

Read More