ASA/CAP – Why we don’t cover political ads

The ASA/CAP have released a post called: Why we don’t cover political ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As it currently stands, ‘political advertisements’ are banned from being broadcast on TV or radio under the Communications Act 2003 (instead parties are given airtime via party political broadcasts which aren’t classed as advertising). Meanwhile, claims in ads in non-broadcast media (posters, newspapers etc.)…

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The ASA and CAP are moving

After nearly 15 years at their offices in Holborn, the ASA and CAP are on the move. From Monday 16 September their new home will be at Castle House, Paul Street, in Shoreditch, but don’t worry it’s only their address that’s changing. They’ll still be working hard to keep ads legal, decent, honest and truthful, as well as delivering on their commitment to have More Impact Online. Their new address will be: Castle House 37-45 Paul Street London EC2A 4LS Here’s the office on Google Maps: https://goo.gl/maps/5mx6A9LEbo6k4qmq5 It’s within walking…

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CAP – Influencing your choice of influencer

The ASA/CAP have released a post called: Influencing your choice of influencer. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. In the world of social media today there are a large number of ‘influencers’ who have followers hanging on their every word, photo and meme.  Some are already famous in their own right through celebrity gained in other media but increasingly, influencers are everyday…

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CAP – Keeping your emojions in check – using emojis in ads

The ASA/CAP have released a post called: Keeping your emojions in check – using emojis in ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. For most of you reading this, we suspect that at one point or another you’ve received a message or seen a post online that was filled with cartoons, gesticulations and possibly an illustrated vegetable. Perhaps it made you laugh…

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CAP – Audio description and other access services

The ASA/CAP have released a post called: Audio description and other access services. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Audio description (AD) is an additional narration track provided alongside some audio-visual media services. The narration articulates what is happening on-screen for the benefit of blind and partially sighted audience members; for example, describing the movements and body language of characters in a…

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