CAP – “Alcohol and Advertisers”

The ASA/CAP have released a post called: “Alcohol and Advertisers”. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. This year’s theme for Alcohol Awareness Week is ‘Alcohol and Me’, with the intention of encouraging people to reflect on, and possibly change, their own drinking habits. With that in mind, it got us thinking about the relationship between ads and the Alcohol Rules, and the…

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CAP – International Men’s Day 2019

The ASA/CAP have released a post called: International Men’s Day 2019. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. 19 November is International Men’s Day (IMD), celebrating men and boy’s diversity and promoting the positive benefits of equality for everyone in society. There are many issues that affect men and boys and advertisers must be careful to avoid making negative generalisations about them. Some issues…

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CAP – A fine line – the dos and don’ts of advertising Botox

The CAP have released a post called: A fine line – the dos and don’ts of advertising Botox. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. More and more of us are considering the cosmetic effects of Botox or similar products, all of which temporarily relax facial muscles to smooth out lines and wrinkles. Practitioners understandably want to promote their services enticingly to potential…

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CAP – A wee dram of advice on alcohol promotions in Scotland

The ASA/CAP have released a post called: A wee dram of advice on alcohol promotions in Scotland. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We’ve seen a notable increase in the number of enquiries about alcohol promotions in Scotland. Generally speaking, most common alcohol promotions are a no-go, including BOGOFs and bulk discounts, but this is due to legislation rather than our rules. …

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CAP – Spoiling for a fright – Fear and distress

The ASA/CAP have released a post called: Spoiling for a fright – Fear and distress. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Halloween’s has just passed us, which means there are certain situations that call for a right good scare or spine-tingling chill.  But when it comes to advertising, it’s really not OK to cause unjustified fear or distress to your audience.  If…

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