CAP – Paws and clause: Avoiding an advertising cat-astrophe when featuring animals

The CAP have released a post called: Paws and clause: Avoiding an advertising cat-astrophe when featuring animals. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As a nation of animal lovers, featuring animals in ads is a sure fire way to stir consumers’ emotions and encourage them to engage with a product or brand, but when marketers depict or imply any kind of harmful…

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CAP – Not-so-silent night? – Snoring aids and the Ad Codes

The CAP have released a post called: Not-so-silent night? – Snoring aids and the Ad Codes. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Many of us will have at some point shared a room or bed with someone who can’t help snoring.  With an estimated 15 million snorers across the UK, anti-snoring devices and products promise a lifeline those with this common condition. …

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CAP – A quick guide to advertising consumer surveys

The ASA/CAP have released a post called: A quick guide to advertising consumer surveys. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Advertising claims from consumer surveys can be a great way to let the public know just how highly your product or service is rated by consumers. However, many marketers have fallen foul of the CAP Code in the way they have communicated…

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CAP – Make room for this advice on hotel advertising

The ASA/CAP have released a post called: Make room for this advice on hotel advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Whether it’s a quick overnight trip for work, a weekend break with a loved one or a family holiday, hotels provide a much needed – and usually much enjoyed – service for consumers.  Here’s our advice on some of the rules…

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CAP – What to expect when you’re delivering royal baby ads

The ASA/CAP have released a post called: What to expect when you’re delivering royal baby ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. With just weeks or possibly days to go, excitement is mounting for the imminent arrival of a new member of the Royal Family. While the Duke and Duchess of Sussex have hinted at breaking from royal baby traditions, marketers looking…

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