CAP – A quick guide to comparative advertising

The CAP have released a post which talks called A quick guide to comparative advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Comparative advertising can be a great way to make your company stand out in the marketplace and can also help consumers decide which product or service is best for them. But it can also generate scrutiny and complaints, both from your…

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CAP – E-cigarettes and the CAP Code: Avoid your campaign going up in smoke

The CAP have released a post which talks called E-cigarettes and the CAP Code: Avoid your campaign going up in smoke. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. If you’re a marketer of e-cigarettes, you’re probably aware that there are many ‘do’s’ and ‘don’ts’ when it comes to advertising your products, but creating compliant advertising doesn’t have to be a drag.  Read on…

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ASA/CAP – Brexit – avoiding potential scams

The ASA/CAP have released a post called: Brexit – avoiding potential scams. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We know there are many questions and uncertainties surrounding Brexit and what it will mean for consumers and business. As we wait to see what happens, we’re reminding consumers and businesses who have concerns about advertising related issues that nothing has changed. The advertising…

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CAP – Swipe right: online dating and the CAP Code

The CAP have released a post called: Swipe right: online dating and the CAP Code. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Internet dating can be a rollercoaster adventure, but advertising it doesn’t have to be. From making sure you can prove your claims to being clear and upfront about your fees – we’ve rounded up some advice in this handy guide to…

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ASA/CAP – Content Discovery Networks project

The ASA/CAP have released a post called: Content Discovery Networks project. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. In 2018 we responded to concerns about potential problem ads appearing on “Content Discovery Networks”. We undertook a project to examine the level of compliance with the rules and to make sure we had the right knowledge and relationships in place to effectively regulate them.…

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