New CAP Code rules on the use of data for marketing

Following public consultation, CAP is introducing new rules on the use of data for marketing. These changes are intended to ensure that its rules cover data protection issues most relevant to marketing, and that they align with the standards introduced by the General Data Protection Regulation (EU 2016/679, the GDPR). Until 25 May this year, CAP’s regulation of data protection issues was carried out under two sets of rules: section 10 (Database practice) and Appendix 3 (Online behavioural advertising). Section 10 regulated the use of data for direct marketing generally,…

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Think you know what the CAP Code applies to?

The CAP have put out a post detailing their thoughts on what the CAP Code Applies to, it is a great read and avalable on their site, I have copied below please check out their site: The CAP Code doesn’t define advertising – instead it lists categories of communication and offers supplementary definitions and exclusions in the ‘Scope of the Code’.  It would be next to impossible to detail all of the types of marketing that the Code covers so our remit guidance is always indicative, rather than exhaustive, but…

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