Challenging perceptions of the digital native generation

We tend to think of the current generation as being by far the tech savviest and from a marketing perspective this can often colour how we put forward new campaigns and ideas, however the situation also means that for those who do not feel the natural ‘tech savviness’ we feel the current generation has there can be a feeling of digital exclusion. This can also be added to where there are issues of geography or social situation which can affect how people use their digital resources. A new report launched…

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