Tag: Cascade

Cascade Dishes on a Dirty Little Secret in Larger Commitment to Sustainability

Stuart Mitchell

Detergent brand Cascade has partnered with actor Sterling K. Brown to launch the second installment of its “Do It Every Night” initiative, revealing a dirty little secret: running your dishwasher every night uses less water and energy than washing dishes by hand. In-home water and energy usage increased exponentially at the height of the pandemic, with the average U.S. home using nearly 21 percent more water per day, according to Phyn. Energy use has also spiked, according to the National Bureau of Economic Research, with Americans spending an additional $6…

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Cascade Comes Clean About Dishwashing Habit

Stuart Mitchell

Detergent brand Cascade is launching “Do It Every Night,” a campaign to encourage water conservation in an unexpected way: by considering running the dishwasher every night, instead of washing dishes by hand. Recently, the World Resources Institute (WRI) published new data on water usage. WRI’s findings indicate in-home water usage is growing at a faster rate than every other sector, including agriculture and industry. This means more people are using more water in their homes than ever before. The good news? Each and every one of us can help reduce…

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