The CAP have recently added advice to their website on headline prices and cashback. CAP’s Compliance team have recently found themselves following up on a number of complaints about sponsored search ads where a stated headline price has been reduced by the amount of a cashback or trade-in offer. For example; “Camera £2000” or “Printer £50” but where this price includes a cashback amount or a trade-in discount. What’s the problem? Ads that state headline prices in this way, particularly in this medium, are likely to breach this ASA ruling.…
Read MoreWhat you see is what you get – headline prices and cashback or trade-in promotions
