Catalyst Launches #BiasCorrect Campaign to Tackle Unconscious Gender Bias in the Workplace on International Women’s Day

Catalyst, is marking International Women’s Day (IWD) by launching a bold campaign to tackle one of the biggest gender equality issues in the workplace: unconscious gender bias. The new campaign, which features women from diverse industries, aims to shine a light on the power of words used to describe women and encourage people to #BiasCorrect by paying more attention to theirs. “Women and men with the same talents and skills are often described in very different ways due to unconscious gender bias, creating invisible barriers that can have an enormous…

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10 of my favourite International Women’s Day campaigns

I think I am just about caught up on the International Women’s Day backlog. It’s been so great to see so many brilliant campaign so here’s 10 of my favourite campaigns – in no particular order. Sense New York look to #CelebrateWomen for International Women’s Day IRC release film showing 8 steps we can take to support women and girls FCB Inferno Launches ‘Queen Rules’ to Challenge Gender Bias With Playing Cards FCB Amsterdam and Wefilm launch It Won’t Stick campaign for International Women’s Day Barbie(R) Honors Global Role Models…

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Catalyst Takes Over Global Skylines on International Women’s Day

On the eve of International Women’s Day, Catalyst used buildings as beacons to send a powerful message to the world: we need workplaces that work for women. As part of the Catalyst Skyline Takeover campaign, dozens of the most iconic and influential city structures across the global skyline—including buildings in the United States, Canada, the U.K., Peru, and Colombia—projected a red female symbol (♀) or illuminating it in their building windows to showcase a collective dedication to advancing women in the corporate world. This powerful visualization of the international business…

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