CAP – Paws and clause: Avoiding an advertising cat-astrophe when featuring animals

The CAP have released a post called: Paws and clause: Avoiding an advertising cat-astrophe when featuring animals. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As a nation of animal lovers, featuring animals in ads is a sure fire way to stir consumers’ emotions and encourage them to engage with a product or brand, but when marketers depict or imply any kind of harmful…

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Digital Magician Joins #LoveWall Muralist To Celebrate ‘Cat Luv’ Campaign

Digital magician Zach King and #LoveWall muralist James Goldcrown have partnered with Fresh Step litter to share the magic of cat adoption in anticipation of National Cat Day on Oct. 29. King and Goldcrown along with a cadre of Instagram’s favorite cat-lebrities, kicked off the Fresh Step #CatLuv campaign at the Amanda Foundation animal shelter in Beverly Hills, Calif on October 25th. Both influencers will reveal their latest creations. Kings latest work was a video featuring his mind-bending magic tricks and famous feline friend, Prince Michael of Aaron’s Animals. The…

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