Clear Channel Outdoor (CCO) today announced another Out-of-Home (OOH) industry first, augmenting its CCO RADAR platform to enable brands to integrate their own unique, proprietary data sets into CCO’s industry-leading planning and analytics solution. Advertisers can now plan, amplify, measure and optimize their OOH campaigns using first and third-party data to connect with audiences based on the consumers’ online and offline behaviors. Branded as RADARSync™, advertisers leveraging this new CCO RADAR solution can build truly integrated, cross-platform campaigns that apply to OOH the same data and analytical approach used to…
Read MoreClear Channel Outdoor Pioneers Seamless Integration of Advertisers’ Preferred Data Sets for Customized Campaign Planning, Measurement & Optimization
