Tag: celebrity

CAP – How many followers makes a celebrity? Medicines and influencer marketing

Stuart Mitchell

The ASA/CAP have released a post called: How many followers makes a celebrity? Medicines and influencer marketing. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Influencer marketing on social media continues to grow and develop, becoming very much an established part of the advertising and marketing landscape.  While much of the regulatory discussion to date has been centred on labelling and transparency – it’s…

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Ethical Marketing and Celebrity

Stuart Mitchell

We’ve covered a lot of interesting stories this week, including a charity bike ride in the US and a new anti-bullying PSA. What made those two specifically stand out was celebrity involvement. The bike ride featured Katee Sackoff, possibly best known for playing Starbuck in the Battlestar Galactica reboot, and the anti-bullying PSA was being fronted by Monica Lewinsky. When we covered these we cover them because we felt they were interesting stories about marketing ethical projects. One thing I hadn’t counted on was whether the celebrity involvement would make…

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