UK’s Channel 4 reveals new idents designed to represent Channel’s diversity

Channel 4 has unveiled a brand new set of idents for its main channel in which the broadcaster’s iconic blocks are brought to life as a giant. The new films are set to launch from 8pm as viewers tune into The Great British Bake Off final and will air across the peak time schedule on Tuesday 31st October. The Channel 4 giant personifies the broadcaster’s unique values and public service remit to take creative risks, inspire change and represent a diverse range of voices across the UK. The giant’s mnemonic…

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Volvo pulls out of Channel 4’s £1m diversity competition after winning

Volvo, in a surprise move have decided to pull out of Channel 4’s Diversity in Marketing Award. They claim that Gray’s winning entry had not been approved, and as such will pass up on £1m in free airtime. In July, Channel 4 announced that Volvo UK and Valenstein & Fatt (Grey London) had won the £1million airtime prize for the Diversity in Advertising Award, with an ad campaign focussed on non-visible disability. The brand was one of seven finalists – BT and AMV BBDO; Ford and GTB; Panasonic and Brave;…

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Channel 4 announces new immersive programme, My Week As A Muslim

At a time when relationships between different cultures and faiths are under particular strain in the UK, Channel 4 has commissioned The Garden Productions to make My Week As A Muslim (wt) a one-off immersive programme that will explore what it’s like to be Muslim in Britain today, and challenge some of the assumptions and prejudices that different communities in the UK have about each other. Using radical methods the powerful and frank film will offer insight into the everyday lives of people from two separate cultures and explore the…

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Channel 4 launch Stand Up to Cancer 2017 supporting programming

This Autumn Channel 4 will once again bring stars from across the worlds of show business together in a dedicated week of Stand Up To Cancer programming. Channel 4 have announced special editions of The Crystal Maze, Gogglebox and First Dates and brand new for this year will be a gripping addition in the form of a celebrity version of the real life thriller Hunted. Other programme highlights will see Adam Hills, Alex Brooker and Josh Widdicombe joined by some star guests for a SU2C edition of the award-winning The…

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Unique C4 ad break allows viewers to experience sight loss conditions

Channel 4 has partnered with Royal National Institute of Blind People (RNIB), alongside five advertisers to enable viewers for the first time to ‘see’ an ad break through the eyes of two million people living with sight loss conditions in the UK today. This unique campaign raises awareness of the importance of eye care and was broadcast during Channel 4’s The Undateables at approx. 9.15pm and 9.30pm on Monday 18th September 2017, to coincide with National Eye Health Week. The application of different visual filters across ads for O2, Paco…

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