UK’s Channel 4 become the first media company to achieve Disability Confident Leader status

Channel 4 has become the first media company to achieve the status of Disability Confident Leader in a Government-backed scheme which encourages businesses to become better at attracting, recruiting and employing disabled people. In becoming a Disability Confident Leader, the public service broadcaster joins the likes of corporate giants Barclays, KPMG, Jaguar Land Rover and Lloyds Banking Group in not only ensuring that they follow best practice and take positive action to employ disabled people, but also proactively share that best practice with other employers. Channel 4 Chief Marketing and…

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Celebrities urge the UK to join the rebellion against cancer

Stars of the stage and screen join forces and channel their inner rebel to launch Stand Up To Cancer, a joint fundraising campaign from Cancer Research UK and Channel 4. “We’re making huge progress and this is just the start. We hope that people across the UK will be inspired by our brilliant celebrity supporters to get involved, join the rebellion and stop cancer in its tracks.” – Rachel Carr, Stand Up To Cancer Launched in the UK in 2012, Stand Up To Cancer raises money to support game-changing cancer research…

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Diversity of UK television industry Criticised in new Ofcom Report

Broadcasters need to improve the diversity of their employees, Ofcom said today, as a major study of diversity in television finds that women, ethnic-minority groups and disabled people are all under-represented in the industry. Ofcom’s report, Diversity and equal opportunities in television, uncovers the scale and nature of the diversity challenge facing the TV industry, with a focus on the main five broadcasters – the BBC, Channel 4, ITV, Sky and Viacom (owner of Channel 5). Broadcasters need to widen the range of talent working on and off screen. Too…

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Channel 4 announces £1m Diversity in Advertising Award winner

Channel 4 today announced that Volvo UK and Valenstein & Fatt (Grey London) have won the £1million airtime prize for the Diversity in Advertising Award, with an ad campaign focussed on non-visible disability. The brand was one of seven finalists – BT and AMV BBDO; Ford and GTB; Panasonic and Brave; Bose and Valenstein & Fatt (Grey London); Marks & Spencer and Valenstein & Fatt (Grey London; and the winners Volvo UK and Valenstein & Fatt (Grey London) – from more than 50 high quality campaign ideas featuring a range…

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Seven brands and five agencies make Channel 4 shortlist for £1m diversity ad prize

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On the 24th May Channel 4 launched a new annual competition offering £1million of the broadcaster’s commercial airtime for the best ad campaign featuring diversity. The inaugural Channel 4 Annual Diversity in Advertising Award is a long term commitment from Channel 4 to improve diversity in advertising every year until at least 2020. Channel 4 has now revealed their shortlist: The seven finalists are: Bose – Grey London BT – Abbott Mead Vickers BBDO Ford – GTB Lloyds Bank – Adam & Eve/DDB Marks & Spencer – Grey London Panasonic…

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