C4 to launch Lloyds Bank’s £1m Diversity in Advertising campaign

Lloyds Bank’s winning ad campaign of the Channel 4 £1m Diversity in Advertising Award launched exclusively on Channel 4 on mental health awareness Time To Talk Day (1.2.18). The adverts will feature celebrities – including Professor Green, Jeremy Paxman, Rachel Riley and Alex Brooker – as well as members of the public and Lloyds Bank colleagues playing a variation of the ‘Who am I?’ sticky-note guessing game, to explore the common misconceptions about living with a non-visible disability. And to coincide with the campaign’s launch, a new Lloyds Bank and…

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Three centenarian women take over C4’s continuity mic for anniversary

Three centenarian women will take over the Channel 4 continuity mic to mark 100 years since the first women in the UK were granted the right to vote. Millie, Beattie and Margaret were all born in 1918, the year when the Representation of the People Act gave some women aged over 30 and men older than 21 the right to vote. As well as providing the links to programmes throughout the week, Beattie, Margaret and Millie will share their experiences of what it’s been like growing up as a woman…

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Paypal join with C4, Aardman and 8 charities for a Turkey Dash

PayPal has joined forces with Aardman and Channel 4 for a unique Christmas campaign that will boost donations to eight of the UK’s most loved charities. Turkey Dash saw an elite field of CGI turkeys – one representing each charity – take part in a fun, animated race powered by online donations. The more donations a charity receives, the faster its turkey ran. The videos from the campaign have been revealed, including Scarlett Moffatt’s transformation into an Aardman character. Scarlett is seen helping the turkeys with their training regime, and…

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Lloyds Bank & Adam & Eve/DDB win Channel 4 Diversity in Marketing Prize after Volvo Withdrawal

Lloyds Bank and Adam & Eve/DDB have been named the winners of Channel 4’s annual Diversity in Marketing Award. They took the crown just a few weeks after Volvo pulled out of the competition. They claimed that Gray’s winning entry had not been approved, and as such passed up on £1m in free airtime. In July, Channel 4 announced that Volvo UK and Valenstein & Fatt (Grey London) had won the £1million airtime prize for the Diversity in Advertising Award, with an ad campaign focussed on non-visible disability. Marketing Week…

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UK’s Channel 4 reveals new idents designed to represent Channel’s diversity

Channel 4 has unveiled a brand new set of idents for its main channel in which the broadcaster’s iconic blocks are brought to life as a giant. The new films are set to launch from 8pm as viewers tune into The Great British Bake Off final and will air across the peak time schedule on Tuesday 31st October. The Channel 4 giant personifies the broadcaster’s unique values and public service remit to take creative risks, inspire change and represent a diverse range of voices across the UK. The giant’s mnemonic…

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