Tag: Channel 4

Five Black-owned businesses secure half a million pounds worth of Channel 4 advertising airtime and tailored business advice from Lloyds Bank

Stuart Mitchell

Channel 4 and Lloyds Bank have revealed the five Black-owned companies which will benefit from business support and free TV advertising as part of their Black In Business initiative. In addition to receiving £100,000 worth of airtime, each of the five business owners will also have a TV advert made for them and six months of tailored marketing and business support from Channel 4, Lloyds Bank and social enterprise, DOES. The initiative offers support to small businesses new to TV advertising and comes after research commissioned by Channel 4’s commercial…

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Channel 4’s 2023 Diversity in Advertising Award challenges UK advertisers on portrayal of LGBTQIA+ communities

Stuart Mitchell

Channel 4’s £1m Diversity in Advertising Award 2023 will challenge the advertising industry to address the lack of authentic representation of LGBTQIA+ communities in TV advertising across the UK. New industry-leading insight commissioned by Channel 4 and 4Sales has shown that brands have actively stepped back from portraying LGBTQIA+ communities, becoming apprehensive about promoting campaigns such as Pride through fear of backlash. The award challenges brands to authentically reflect the under-represented by being bold and ‘Proud All Over’, a nod to the broadcaster’s ongoing Pride campaign which shines a light…

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Channel 4 Announces The Sean Lock Comedy Award

Stuart Mitchell

Channel 4 has announced The Sean Lock Comedy Award, which will showcase talented new writers and performers who embody the alternative comedic spirit of Sean and Channel 4.  The recipient of the award will be given a unique opportunity to kickstart their career in TV comedy and will receive £5,000 to support their live work as well as a script commission from Channel 4’s comedy team, writer shadowing on Channel 4’s comedy entertainment shows and a £1,000 commission to write a script for Channel 4’s digital strand. They will also receive support…

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Channel 4 and Lloyds Bank launch Black in Business offering more than half a million pounds of free advertising to Black entrepreneurs

Stuart Mitchell

Channel 4 and Lloyds Bank have launched Black in Business – a new initiative to help boost up to five Black owned businesses with TV advertising airtime worth £100,000. In addition to receiving £100,000 worth of airtime, each of the five business owners will also have a creative bespoke TV advert made for them and six months of tailored marketing and business support from Channel 4, Lloyds Bank and social enterprise, DOES. The initiative will offer support to small businesses that are new to TV advertising and comes after research…

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Channel 4 teams up with We Are Parable for a second year of mentoring programme for Black film and content creators across the UK

Stuart Mitchell

Channel 4 is renewing and expanding its partnership with award-winning organisation We Are Parable following a successful first year of Momentum – a mentoring and training programme for Black TV, film and content creators across the UK. Channel 4 will work with We Are Parable to help progress the careers of people keen to work in the TV and film sectors in cities including Leeds, London, Bristol, Glasgow and Birmingham, and will also expand across Scotland and the Midlands this year. The mentorships offer participants the opportunity to receive one…

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