New Media Trust training programme to develop the digital skills of charities across the UK to have a stronger voice with support from Google

Media Trust, the media communications charity, have unveiled plans for a new digital skills training programme for UK charities and community organisations, enabled by a grant from Google.org, Google’s philanthropic arm.  The programme has been developed following findings from Media Trust’s own 2017 Charity Survey, which found that for more than 70% of UK charities, the lack of digital skills represents a challenge for their organisation to reach their target audience and get their voice heard. Over 40% of respondents have less than £5,000 to spend annually on marketing and communications,…

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ASA/CAP: Four top tips for charity advertising

The ASA and CAP have put some advice on their website for charity marketers, I have copied it below but please have a look and explore of their website. It’s perfectly understandable that charitable organisations want to do everything possible to raise awareness and funds for their causes.  However, marketers must take care not to overstep the mark by misleading consumers or causing unjustified distress. Read on for four key learnings from recent ASA rulings to help you stick to the ad rules while fund-raising. Keep donations separate from competitions…

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Evite Challenges America’s Children to Make a Difference

Evite®, have challenged America’s children to change the world one birthday at a time. “Evite Birthday Heroes”, a campaign celebrating children who donate their birthdays to charitable causes, kicks off today with a goal of having one million birthdays donated. This is part of Evite’s year-long 20th birthday celebration. To kick off Birthday Heroes, Evite is highlighting Olivia A., Birthday Hero #1 from Louisville, KY. For her 13th birthday, Olivia teamed up with Uspiritus, a nonprofit dedicated to healing the hearts and minds of vulnerable youth. Olivia turned her birthday…

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Goodworld partners with Verrency to increase charitable giving worldwide by enabling consumers to donate while they spend

Social payments charity platform Goodworld and Australian payments innovator Verrency announced a partnership today to bring a charitable component to everyday financial transactions around the globe. The partnership will combine Goodworld’s service with Verrency’s banking payment services to create a new Corporate Social Responsibility offering aimed at major banks.  The joint offering will enable bank’s customers to ‘set and forget’ a ’round-up’ of their debit and credit card transactions to the nearest selected amount (i.e., $1, $5 etc) and to donate the ’round-up’ amount directly to their preferred charity. Customers…

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Eat A Sub: Help Charities During Jersey Mike’s Month Of Giving

This March, Jersey Mike’s Subs, known for its authentic fresh sliced/fresh grilled subs, asks customers to eat a sub and help a local charity. More than 1,360 Jersey Mike’s locations across the country are joining forces with more than 170 local charities for the company’s 8th Annual Month of Giving fundraising campaign. Last year’s Month of Giving raised more than $5.5 million for local charities nationwide, and this year Jersey Mike’s wants to break last year’s record-setting total. During the month of March, all are invited to come into their…

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