News publishers must innovate to meet shifting Gen Z needs

Traditional news outlets seeking to engage younger audiences must embrace innovation or risk declining relevance, according to new research published by the Chartered Institute of Public Relations (CIPR). The report – ‘What does news media mean to Gen Z?’ – was conducted by Rebecca Roberts, founder of Thread & Fable, and funded under the Institute’s Research Fund. It investigates the media habits of Gen Z in the UK and how the rise of digital formats has changed how younger generations view, trust, and interact with news compared to older groups, painting both…

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CIPR’s Horizon event leads PR profession into the future

Over 200 public relations professionals and students gathered at London’s iconic Ham Yard Hotel recently to explore the evolving landscape of PR at the Chartered Institute of Public Relations’ (CIPR) Horizon event. Headline sponsored by Notified – the world’s only communications platform for public relations, investor relations, and event experiences – speakers and delegates delved into the challenges and opportunities faced by the industry across a range of critical topics. Alex Partridge (founder of UniLad and LadBible) and Jay Richards (Influencer and co-founder of Imagen Insights) explored the constantly changing…

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UK chartered bodies join forces on equality, diversity and inclusion

The Chartered Institute of Public Relations (CIPR) has joined forces with other UK chartered bodies to launch a new study into how Equality, Diversity and Inclusion (ED&I) is being considered and addressed across a number of professions. The twelve bodies have come together to identify where professional and regulatory organisations can collectively make the most impact to increase recruitment, progression and retention of under-represented groups. By exploring the standards and experiences across these sectors, the research will help identify barriers to progression across the professions and identify steps that can be taken individually or…

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CIPR respond to proposed corporate governance principles

The Chartered Institute of Public Relations (CIPR) has welcomed new corporate governance principles proposed by the Financial Reporting Council (FRC) in a consultation response published today. The ‘Wates Corporate Governance Principles for Large Private Companies’ seek to restore public trust and confidence by following six principles to inform and develop businesses in reporting corporate governance practices. The CIPR response highlights the role public relations has in delivering the principles, whilst arguing two of the six – ‘purpose’ and ‘composition’ – go further in safeguarding companies against ethical and corporate failure. Sarah Hall Chart.PR,…

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Taylor Bennett Foundation launches new programme in Scotland

A charity set up to tackle the lack of ethnic diversity in the communications industry is to launch its first graduate training programme in Scotland. The Taylor Bennett Foundation (TBF), which works with PR agencies and in-house communications teams to provide intensive training for black and minority ethnic (BAME) graduates, will launch its first programme outside London in early June, providing training for four graduates over five weeks.  Lead sponsors of the programme are Standard Life Aberdeen and strategic communications consultancy Charlotte Street Partners. The programme is being provided in…

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