Tag: Chartered Institute of Public Relations

CIPR President heralds PR’s ‘social purpose’ as Institute celebrates 70th anniversary

Stuart Mitchell

Public relations professionals from across the UK gathered at St Bride’s Church in Fleet Street, London today for a special service to mark the 70th anniversary of the Chartered Institute of Public Relations (CIPR). The ceremony, attended by 150 PR professionals, took place at the site of the Institute’s founding in 1948 and featured readings from senior industry figures including Lord Black of Brentwood Hon FCIPR. CIPR President Sarah Hall Chart.PR, FCIPR led the celebrations by sharing a record of the Institute of Public Relations’ first meeting. “The formation of an association…

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CIPR Welcomes Commitment to Tackle ‘Fake News’

Stuart Mitchell

The establishment of a National Security Communications Unit to tackle the threat of “fake news” spread by hostile state actors is a welcome step by Government, says the Chartered Institute of Public Relations. However, the roots and causes of ‘fake news’ are complex and the new unit must protect free speech as well as defend our democracy. In a comment in PR Week, the Head of Government Communications also promised a new unit within the Cabinet Office to tackle “disinformation and reclaim a fact-based public debate.”  Stuart Bruce FCIPR, Chair…

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CIPR Condemns Celebrities Faking Popularity

Stuart Mitchell

Following reports last weekend in the US media and in The Times, the Chartered Institute of Public Relations (CIPR) condemned the dishonest and deliberately misleading practice of buying social media support. According to the reports celebrities including Paul Hollywood, Baroness Lane-Fox and James Cracknell have purchased ‘followers’ in order to boost their social media presence and fake their perceived popularity. According to the reports, Devumi – the company who were selling the followers – also appear to have engaged in widespread identity theft to create thousands of fake social media profiles…

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‘Brexit an opportunity for public relations leadership’ – CIPR report

Stuart Mitchell

A new research report published by the Chartered Institute of Public Relations (CIPR) suggests PR professionals are ideally positioned to lead UK businesses through the uncertainties of Brexit. Reflecting the views of more than 250 senior professionals, Brexit and Public Relations in 2018  (PDF) evidences the extent to which PR professionals – as well as their organisations and clients – are prepared for Brexit. The research shows that more than three quarters of PR professionals (76%) believe Brexit is an opportunity for public relations to demonstrate leadership, with a further…

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‘Influencer endorsements must always be labelled’ say CIPR

Stuart Mitchell

The Chartered Institute of Public Relations (CIPR) has welcomed an announcement by the Advertising Standards Agency (ASA) on the need for clear labelling of paid advertisements. ASA figures reveal complaints about content on social networking sites in 2016 had risen to 1,824, up 193% from 622 in 2012. More than half (52%) of public relations professionals now spend most or some of their time working on influencer relations, according to the CIPR’s State of the Profession research. How do PR professionals spend their time? How have trends evolved over the…

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