Cigna Corporation’s Hong Kong business has launched a new brand campaign to promote health and well-being. “Make the Right Choice for Your Health” is an integrated marketing campaign that encourages Hongkongers to make the right choices for all aspects of their well-being so that they can take better control of their health. The newly-released TV commercials feature a child and an adult choosing between different everyday options to make healthier choices, for example, getting regular check-ups paying attention to diet and relaxing for better mental well-being. Yuman Chan, CEO and…
Read MoreCigna launches ‘Make the Right Choices for Your Health’ brand campaign
