Shortlist revealed for Nationwide Student Marketing Competition

The Chartered Institute of Marketing (CIM) has announced its shortlist of ten teams from across the UK going through to the final round of their student competition, The Pitch. Now in its eighth year, The Pitch sees students from leading universities compete to respond to a live client brief in a bid to win the title of ‘Marketer of the Future’. This year, teams put forward ideas to support Hawaiian Tropic’s drive to help young women feel confident and protected in the summer months. The judging panel this year includes…

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Next Generation Of Marketers Want Job Security Over “Cutting Edge” Brands

New research published by the Chartered Institute of Marketing sheds light on what the next generation of marketers are looking for from their future employers. A survey of young people (17-19-year olds), who have left school or college in the past six months, found that among them, four in ten are interested in a career in marketing. Looking to the future, it is large successful companies, rather than start-ups at the cutting edge or firms delivering a social good, that they most want to work for. These findings suggest that…

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8 Ethical Marketing Resources

I thought it might be nice to include some links which might help some Ethical Marketers, these come from a variety of places so may not be applicable to your country or area, so please check appropriately. Some interesting articles: https://www.monster.com/career-advice/article/ethics-in-marketing – Monster’s Four Ethical Dilemmas in Marketing by Francesca Di Meglio http://blog.socialcontentmarketing.com/7-ethical-dilemmas-faced-in-social-media-marketing/ – 7 Ethical Dilemma’s faced in Ethical Marketing by Dr Jim Barry http://smallbusiness.chron.com/five-principles-enlightened-marketing-49189.html – 5 principles of enlightened marketing by Scott Thompson http://www.marketing91.com/ethical-marketing/  – Ethical marketing and its role in running an ethical business By Hitesh Bhasin…

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