‘Humans still needed’ – research project reveals impact of artificial intelligence on public relations

The CIPR‘s Artificial Intelligence (AI) panel has published new research revealing the impact of technology, and specifically AI, on public relations practice. It predicts the impact on skills in the profession in the next five years. The pioneering research (PDF) – led by Jean Valin Hon FCIPR – is the first comprehensive assessment of the impact of AI on public relations skills. Conversation around this topic is typically polarised between denial and techno-panic. Benchmarking against Global Alliance Global Body of Knowledge (GBOK) framework The discussion paper uses a simplified version of the GBOK framework,…

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#CIPRChat returns to tackle mental health in PR

The CIPR will host a tweet chat on Friday 18 May on mental health in public relations, in support of Mental Health Awareness Week. This year’s State of the Profession research recently revealed around one in six (16%) PR professionals live with a mental health condition – an increase of 10% on the previous year’s figure. The hour-long tweet chat kicks off at midday using the hashtag #CIPRChat. The topics will include: Given the reported increase in mental health conditions among public relations professionals, is PR becoming more stressful or are we more comfortable talking about the issue? What…

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CIPR #AIinPR panel welcomes Lords’ Select Committee Report on Artificial Intelligence

The CIPR’s Artificial Intelligence (AI) panel has welcomed a report published today called AI in the UK: ready, willing and able, by the House of Lords Select Committee on AI. The House of Lords Committee – chaired by CIPR Honorary Fellow Lord Clement Jones – suggests that AI is a huge opportunity for the UK economy both in terms of growth and productivity. It calls on the Government to claim a global leadership position and put forward its own practical ideas for the development and application of AI. The report warns…

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’70 at 70′ to celebrate CIPR’s unsung heroes

The CIPR will celebrate its pioneering members and volunteers in a unique project commemorating the Institute’s seventieth anniversary. 70 at 70 will spotlight CIPR members who’ve made an outstanding contribution to the CIPR or the wider public relations community. The initiative will profile seventy CIPR members in an online publication due to be released later this year. Nominees must be CIPR members who have contributed to the industry in a least one of the following areas: outstanding or exemplary public relations practice volunteering and commitment to the PR communityentrepreneurship within the professiondevelopment of…

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Gender pay reporting for PR professionals – new CIPR guidance

The Chartered Institute of Public Relations (CIPR) and Women in PR (WIPR) have published new guidance to help public relations professionals calculate and communicate data on gender pay. The CIPR’s State of the Profession research recently exposed an average pay gap of £11,156 in favour of men in public relations. Further calculations – removing factors that influence salaries such as part-time work – revealed the true gender pay gap rose from £5,784 to £6,725 between 2016 and 2017. The new guidance, published today, is designed to equip PR professionals with the knowledge and confidence to lead…

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