PRCA & CIPR responds to disinformation and “fake news” report

Responding to the Digital, Culture, Media, and Sport Committee’s final report on disinformation and “fake news”, Francis Ingham MPRCA, Director General, PRCA, said: “PR and Communications is an industry rightly concerned with disinformation and ‘fake news’: our commitment to deal fairly and honestly underpins everything that we do. “As the Government said in the wake of the Bell Pottinger case: ‘the UK has a world-leading system of professional standards and industry-specific codes of conduct, which we encourage British companies to uphold in their operations domestically and overseas. Our industry bodies…

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Business must adopt ‘ethical approach’ to AI – #AIinPR panel

The CIPR’s Artificial Intelligence Panel (#AIinPR) has backed guidelines proposed by the European Commission that promote an ethics-driven approaches to AI. The draft guidelines – published in December last year – set out a framework for establishing Trustworthy AI. In its response to the guidelines, the #AIinPR panel welcome efforts to avoid biases in AI algorithms that can prejudice the way machines and platforms learn and behave. The response also calls on PR professionals adopt a leadership role to help businesses navigate the ethical challenges posed by AI. The final version of the EU Guidelines…

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Women-led CIPR Board is a ‘powerhouse of talent’

The Chartered Institute of Public Relations has announced the line-up of the Institute’s Board of Directors for 2019. The new Board comprises senior public relations professionals from a range of award-winning consultancies and in-house teams.​ All three Honorary Officer positions are held by women for the first time in the Institute’s 70-year history. Honorary officers: President: Emma Leech Found.Chart.PR, FCIPR Vice President: Jenni Field Chart.PR, FCIPR  Vice President: Sarah Hall Chart.PR, FCIPR Elected members: Stuart Bruce Chart.PR, FCIPR Lindsey Collumbell Chart PR, FCIPR Eva Maclaine Found.Chart, FCIPR Amanda Pearse MCIPR Steve Shepperson-Smith Chart.PR, MCIPR Co-opted members:…

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CIPR #AIinPR sets out ambitious strategy for 2019

The CIPR‘s Artificial Intelligence (#AIinPR) Panel has announced its plans for 2019. The Panel – Chaired by Stephen Waddington Chart.PR, Hon FCIPR – was created a year ago to explore the impact of artificial intelligence (AI) on public relations practice. The group has established an international reputation as a centre of excellence for promoting understanding of AI, notably through its research paper Humans Still Needed. #AIinPR 2019 plans include: A further research paper exploring the application of AI to the professions based on a literature and contemporary paper review. The launch of…

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CIPR welcomes influencers’ commitment to transparency

The CIPR has welcomed a commitment from social media influencers to be more transparent when advertising brands and products online. The influencers’ pledge follows an investigation by the Competition and Markets Authority (CMA) into advertising compliance launched last August. Sixteen influential celebrities, including Ellie Goulding, Rita Ora and Michelle Keegan, have said they will now clearly state when they have been paid, or received gifts or loans, to endorse products online.The CMA has also sent warning letters to several other celebrities, urging them to review their practices.  State of the Profession research indicates more…

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