CIPR: ICO issues warning to ‘adtech’ users

CIPR Members using adtech and engaging in real-time bidding are advised to read the Information Commissioner’s latest report into online advertising and data. Real-Time Bidding (RTB) is used in programmatic advertising and is underpinned by advertising technology (adtech), allowing advertisers to compete for available digital advertising space in milliseconds. It places billions of automated online adverts on webpages and apps. The report looks into the processing of special category data, and issues caused by relying solely on contracts for data sharing across the supply chain. It says: “Under data protection…

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CIPR and UK government publish terrorism crisis management guidance

The CIPR has partnered with the Government’s Centre for the Protection of National Infrastructure (CPNI) to deliver best practice communications guidance on the preparation and management of threats from hostile actors. The 38 page guide features a communications toolkit designed to help PR professionals mitigate the harmful effects of terrorist incidents on brands, businesses and communities. The guidance encourages professionals to be wary of the diverse threats facing organisations; from left and right wing terrorism to cyber crime and hacktivism. The document is informed by CPNI research based on interviews with 30 communications heads and security professionals from 24…

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CIPR Excellence Awards celebrate pioneering PR talent

Taylor Herring scored a hat-trick of Excellence Awards and was crowned ‘Outstanding PR Consultancy’ at the 2019 Excellence Awards ceremony in London. The Awards – hosted by BBC Presenter Jeremy Vine – celebrated the stand-out agencies, teams and individuals from the last 12 months, in front of a packed crowd of more than 600 PR professionals at The Artillery Garden at the HAC. This year’s awards featured 31 categories, including two new accolades for Best Use of Influencer Relations and Outstanding new PR consultancy. Taylor Herring was the biggest winner…

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CIPR Integrated Report 2018 celebrates ‘game-changing’ year

2018 was a ‘game-changing’ year for the CIPR according Vice President Sarah Hall Chart.PR, FCIPR. The CIPR’s overarching ambition for 2018 was to assert the value of public relations as a strategic management discipline to the business community. This was achieved by striking partnerships with organisations including the CBI and FSB, as well as by educating business leaders on the benefits of PR through the PRPays campaign. The Integrated Report (PDF) reflects on a year of special celebrations honouring the Institute’s seventieth anniversary. Highlights included the launch of Platinum, a 45 chapter book celebrating excellence in modern PR, and the…

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‘Respect Wikipedia’s rules’ – CIPR reacts to accusations of digital vandalism by North Face

The CIPR has called on creative professionals to respect the rules of Wikipedia after it emerged that an advertising agency working on behalf of North Face edited photos on the company’s Wikipedia page. Ad agency Leo Burnett Tailor Made, switched Wikipedia images with professional shots featuring the brand to boost the SEO ranking of the photos on Google, prompting sharp criticism from Wikipedia. North Face has since apologised for its actions. Public relations professionals and those working in the creative industries must never edit any wikipedia entry on behalf of…

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