New lobbying guidance welcome but still fails to address fundamental problems says CIPR

CIPR welcomes new guidance from the Registrar of Consultant Lobbyists and is pleased that our responses to both consultations – in relation to registerable communications and codes of conduct, respectively – have been accepted and will be reflected in the next revision of the guidance. However, there remains concerns that the overall legislation still does not go far enough in providing the public with access to meaningful and accurate information about lobbying beyond consultant lobbying. “These changes are welcome and the Registrar has done a great job within his remit,…

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#StateOfPR launches with refreshed approach for 10th year

The Chartered Institute of Public Relations (CIPR) has launched its 10th annual State of the Profession survey to investigate the issues, trends and challenges facing public relations. This year’s survey is shorter and includes a range of new questions, including practitioner views of networking, and a more detailed focus on social mobility. This follows last year’s data which revealed more than a quarter (28%) of the public relations workforce are privately educated – four times the national average. Now in its 10th year, State of the Profession gathers industry-leading data on issues…

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CIPR publish new member guide to political activity and communications in a general election

The Chartered Institute of Public Relations (CIPR) has published a member exclusive guide to permitted political activities and communications during a general election.  The guidance – ‘General Election 2019; Political Activity and Communications Guide‘ – summarises four pieces of legislation and provides overall guidance for businesses as well as specific dos and don’ts for charities and local government.  The regulated period, as set by the Electoral Commission, has begun and organisations must ensure their staff abide by these laws. Much of this regulated activity is relevant to public relations practitioners and concerns how an…

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#FuturePRoof guide tackles influencer marketing governance for public relations

#FuturePRoof has published a guide that addresses the need for influencer marketing governance in public relations. It provides clear guidance for practitioners and influencers themselves. The #FuturePRoof guide aims to give public relations a voice around the critical area of governance for influencer marketing. It’s a challenging area of practice that sits between marketing and public relations, and earned and paid media. Follow this link to access the guide: https://www.futureproofingcomms.co.uk/we-are-all-influencers-now There were more than 16,000 complaints made about 14,000 online ads and social media posts last year according to the…

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CIPR view on ‘Trust’ report; PR professionals can build trust in technology

The ethics of technology are a genuine public concern, according to a report by Ipsos MORI – ‘Trust TheTruth’. The research, which reveals the public’s view on technology and automation, shows scientists are the most trusted professionals in the world (60% trustworthiness) followed by doctors (56%) and teachers (52%). Whilst the public are generally positive about the prospect of technology and automation improving lives (76%), there is concern that technological progress is “destroying lives” (50%). The report recommends considering “the ethics of using these technologies”. The report concludes that “trust does not appear to…

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