Tag: CIPR

Six organisations join the CIPR as corporate members

Stuart Mitchell

Six organisations have joined the Chartered Institute of Public Relations (CIPR) as Corporate Affiliate members in the first quarter of 2023. They include a business to business tech marketing and communications agency, the government’s housing and regeneration agency, a charitable foundation, and a creative agency, among others.  The latest organisations join a growing community of over 230 corporate members, each committed to the professional development of their PR and communications teams and a globally recognised set of professional standards.  The latest corporate members to join the CIPR are:  Essex County…

Read More

UK business leaders place reputation risk in their top five concerns, new Business Leaders Survey finds

Stuart Mitchell

A new survey has revealed that while UK businesses recognise the risks associated with reputational damage, over one-third of those polled do not have in-house public relations expertise to manage it.  The Business Leaders Survey from the Chartered Institute of Public Relations (CIPR) and delivered by global market research agency, 3Gem, revealed that business leaders place reputation risk in their top five concerns. However, it also found that over 40% of those businesses didn’t retain the services of a public relations firm.  The report is the fourth in the series…

Read More

CIPR launches new #StateofPR survey to capture views and experiences of profession

Stuart Mitchell

The Chartered Institute of Public Relations (CIPR) has launched its new sector survey, aimed at understanding the working lives and views of public relations professionals. After a one-year hiatus, the ‘State of the Profession 2024’ survey returns to capture PR practitioners’ thoughts on the health of the industry. The survey explores PR’s skills landscape, its commitment to professional development, views on the reputation of PR, and how the profession is adapting to the rapid proliferation of AI tools. The insight gathered supports the CIPR to guide its policy agenda, benchmark…

Read More

Nearly three in four professionals say they experience ‘discriminatory or exclusionary’ workplace behaviour

Stuart Mitchell

New research from The Young Foundation, conducted on behalf of 12 professional membership and regulatory bodies, including the Chartered Institute of Public Relations (CIPR), reveals that while equality, diversity and inclusion (EDI) initiatives are increasingly commonplace, there is growing scepticism among professionals that these are ‘box-ticking’ exercises. The report, Beyond Buzzwords, cautions that unless change is urgently prioritised, recent progress risks unravelling. The research incorporates insights from more than 7,000 professionals across accountancy, engineering, health and safety, facilities management, human resources, insurance, law, management, procurement and public relations. It finds…

Read More

News publishers must innovate to meet shifting Gen Z needs

Stuart Mitchell

Traditional news outlets seeking to engage younger audiences must embrace innovation or risk declining relevance, according to new research published by the Chartered Institute of Public Relations (CIPR). The report – ‘What does news media mean to Gen Z?’ – was conducted by Rebecca Roberts, founder of Thread & Fable, and funded under the Institute’s Research Fund. It investigates the media habits of Gen Z in the UK and how the rise of digital formats has changed how younger generations view, trust, and interact with news compared to older groups, painting both…

Read More