PRCA & CIPR make statement on public sector social media jobs

The PRCA has issued a response to Home Secretary Priti Patel’s recent comment on cutting social media manager jobs in the public sector. Francis Ingham MPRCA, Director General, PRCA said: “Whether it’s in providing information on criminal activity or offering updates during a crisis, a clear and concise communications strategy within the public sector is vital to ensuring public safety. Social media opens a much-needed and often-used channel between the police and the public, a channel that many would suffer from if removed.” The Chartered Institute of Public Relations (CIPR)…

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‘Don’t roll out Facial Recognition by the backdoor’ warns CIPR #AIinPR Panel

The CIPR’s Artificial Intelligence Panel (#AIinPR) has warned businesses to be transparent about the application of emerging technology, after it was revealed that facial recognition technology has been used at London’s Kings Cross without public knowledge. The developer responsible for implementing the technology said the tool was used to “ensure public safety”, but the organisation has faced criticism for failing to communicate the use of facial recognition technology to the public. #AIinPR Vice-Chair Kerry Sheehan Chart.PR, FCIPR urged businesses to be transparent about the use of emerging technology, arguing that…

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The future of public affairs; CIPR’s PA Group publish Horizon Scan and announce #CIPRPAchat

CIPR’s Public Affairs Group have published a Horizon Scan document, exploring trends and topics likely to impact the future of working in public affairs. This begins a crowd-sourcing exercise which sees the group host a #CIPRPAchat on Twitter on the topic on Tuesday September 3, from 12-1pm. The Horizon Scan (PDF) was produced following a meeting with top public affairs professionals – including both members and non-members of CIPR – who formed groups to consider the political, economic, social and technological (PEST) developments that would impact the profession over the…

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‘Prioritise data privacy’ – CIPR #AIinPR Panel responds to AI and Public Standards Review

The CIPR’s Artificial Intelligence (#AIinPR) Panel has called on government to prioritise data privacy, claiming it is vital that the public are made aware of how their data can be used to power AI-enabled services. In a written response to the Committee on Standards in Public Life’s AI and Public Standards Review, the panel urged government to adopt a best practice approach to data privacy by ensuring all public sector contracts were only awarded to businesses that meet public standards on data and artificial intelligence The Panel believes these standards must cover: Trust Transparency Ethics Fairness Accountability Leadership The report states:…

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#AIinPR Panel publishes introduction to AI in PR

The CIPR’s #AIinPR Panel has published the first in a series of skills guides to help professionals understand the impact of artificial intelligence on public relations. An introduction to AI in PR (PDF) – written by Jean Valin Hon FCIPR – explores the threats and opportunities for AI in PR and features examples of successful AI applications. The seven-page guide is the first resource from the CIPR’s new #AIinPR Primer series – a collection of guides designed to equip practitioners with a fundamental understanding of the implications of AI for…

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