Clear Channel Outdoor Pioneers Seamless Integration of Advertisers’ Preferred Data Sets for Customized Campaign Planning, Measurement & Optimization

Clear Channel Outdoor (CCO)  today announced another Out-of-Home (OOH) industry first, augmenting its CCO RADAR platform to enable brands to integrate their own unique, proprietary data sets into CCO’s industry-leading planning and analytics solution. Advertisers can now plan, amplify, measure and optimize their OOH campaigns using first and third-party data to connect with audiences based on the consumers’ online and offline behaviors. Branded as RADARSync™, advertisers leveraging this new CCO RADAR solution can build truly integrated, cross-platform campaigns that apply to OOH the same data and analytical approach used to…

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helpnorcal.com & #lovespreadsfaster Launched To Support Northern California Wildfire Victims

HelpNorCal.com and the #LoveSpreadsFaster campaign was launched today by integrated Los Angeles marketing agency Phelps to draw attention to and support for Northern California fire devastation recovery efforts. The goal is to spread awareness and help people looking to donate directly to local relief organizations easier. HelpNorCal.com is not collecting or distributing any money. The site acts as a one-stop resource with links that lead to fundraising pages of organizations that are working to help Northern California recovery efforts.  Thousands lost their homes and jobs. Too many lost loved ones.…

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