Nespresso Launches Ad Campaign For Climate Week That Plants Trees Every Time Someone Watches It

Nespresso has launched a video ad campaign that plants trees every time someone watches it. The coffee brand’s “Everyday Acts” digital campaign, which premiered during Climate Week NYC, has been launched to highlight the small, daily things that consumers can do to help the planet, as well as shine a light on Nespresso’s sustainability journey.  To further support its longstanding sustainability commitments, the coffee brand partnered with global ad tech company Good-Loop on a brand new ad format that unlocks a donation to fund tree planting around the world. The…

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Ceres to call on investors, companies and policymakers to increase climate ambition and action at Climate Week 2021

Ceres is calling on investors, companies, regulators, and policymakers to increase their climate ambition and action. Ceres experts will participate in high-level virtual events and panel discussions to highlight opportunities for public-private collaboration and take stock of our climate goals ahead of COP26 in November.  The convening comes on the heels of a ‘code red’ warning from leading scientists that  the climate crisis is widespread, rapid, and intensifying, and that without immediate, large-scale emissions reductions, previous targets limiting temperature rise to 1.5 degrees Celsius will be out of reach. It…

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EarthX to Mark Climate Week with the Launch of EarthxTV

EarthX will launch EarthxTV whose mission is to become the foremost streaming network for environmental programming, covering cross-disiplinary solutions to the critical issues facing the natural world. EarthxTV will premiere on September 21st at EarthxTV.org to kick off Climate Week and will feature inclusive conversations, environmental storytelling and interactive experiences. A guiding force for collective change, EarthX is committed to bridging the divide on environmental issues and fostering constructive dialogue between unlikely parties through new media – challenging the mediums through which we congregate over the future of the planet…

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Mars unveils “Sustainable in a Generation” Plan

Mars CEO Grant F. Reid today said business needs to lead “transformational change” in order to tackle the most urgent threats facing the planet and its people. Speaking ahead of this month’s UN General Assembly and Climate Week in New York, Mr. Reid said the responsibility had never been greater for industry: “If we are to help deliver on the targets agreed in Paris and the UN Sustainable Development Goals, there has to be a huge step change. While many companies have been working on being more sustainable, the current…

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