Colgate Announces Environmental Progress of “Save Water” Campaign at Climate Week NYC 2018

As part of Climate Week NYC 2018, Colgate-Palmolive yesterday outlined how its ongoing consumer campaign to save water is conserving a precious resource while also reducing global greenhouse gas emissions. Colgate launched its save water campaign in 2016 with a “turn-off-the-faucet-while-brushing” message. Today, nearly three out of four (70%) Americans who were aware of the Save Water campaign said it influenced their personal actions with regard to saving water, according to a YouGov survey1 fielded for Colgate. Fifty-eight percent of those influenced reported turning off the faucet more often while…

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