CAP – Collect Clothes, Not Complaints: Charity collection bags

The ASA/CAP have released a post called: Collect Clothes, Not Complaints: Charity collection bags. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Collection bags which are posted through letterboxes allow consumers to get rid of unwanted clothing and bric-a-brac, whilst also feeling good about helping charities in the process.  When it comes to the bags themselves, marketers who operate such schemes must ensure that…

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Asda trials ‘Re-Loved’ clothes shop in store to promote sustainable fashion

With an estimated £140m worth of clothing going to landfill in the UK each year*, supermarket Asda is helping to find new homes for unwanted clothes with a trial of an in-store ‘Re-Loved’ charity clothing shop.   For 4 weeks from 2nd September, the ‘Re-Loved’ pop-up shop in Asda’s Milton Keynes store will feature donated second-hand clothes from a number of different brands, as the retailer looks at ways to encourage customers to reuse, repurpose or recycle their unwanted clothes. The move is part of a drive by George, Asda’s…

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Glastonbury stars donate festival outfits in stand against throwaway fashion

Kylie Minogue and The Cure’s Robert Smith are among the artists who donated clothing to Oxfam following Glastonbury festival. Kylie, who performed in front of thousands of people on the Pyramid stage, donated her sun visor, while Robert donated a Disintegration Era shirt, as worn in 1989 and again at Sydney Opera House earlier this year. Bastille, Billie Eilish, Frank Turner, Gabrielle Aplin, Johnny Marr, Lewis Capaldi, Loyle Carner, The Lumineers, Pond, The Proclaimers, Sheryl Crow, Tame Impala and The Wombats also joined in by donating their festival outfits to…

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Vanish Survey Shows That Brits Throw Away £12.5 Billion Worth of Clothing Every Year

Wasteful Brits have adopted a ‘throw-away’ culture when it comes to clothes, chucking away £12.5 billion worth of clothing every year, according to research* released today, by Vanish stain remover, as part of their #LoveforLonger campaign. The data found that Brits throw away, on average, eight items a year, each worth approx. £24 – meaning the value of binned clothes amounts to an astonishing £192 a person. But did all of these items really need to head to landfill? Sadly, no. Over 50% of Brits admitted to throwing away perfectly…

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