Brewgooder ‘Thirst’ for tackling water poverty takes step forward with Co-op

An ambition to turn craft beer into clean drinking water for One Million people facing water poverty has taken a further step forward for an Edinburgh-based social enterprise who have secured a listing with the Co-op. Brewgooder, which donates 100% of its profits to water charities, has secured a deal to supply approaching 100 of the community retailer’s stores from this month. Last year, Brewgooder announced its mission to provide clean water for 1M people by donating 100% of profits from sales of its craft beer to water charities –…

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What will you see in Cardiff? – All About the Iris Prize

The Iris Prize Festival is a six-day celebration of LGBT film in Cardiff, Wales (UK). The programme includes screenings of the 35 international short films competing for the Iris Prize and the 15 Best British Short nominees, as well as feature films, parties, talks, the Producers Forum and much more. The festival culminates with the Iris Carnival, where the award winners are crowned, including the winner of the prestigious £30,000 Iris Prize, supported by the Michael Bishop Foundation. It takes place from the 10th to the 16th October. Organisers announced…

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Co-op backs Fairtrade with brand new wine collaboration

The world’s biggest Fairtrade wine retailer and the UK’s biggest South African wine brand have joined forces to create a major new Fairtrade wine, supporting vineyard workers on the ground in developing countries. To further extend its commitment to Fairtrade, Co-op has teamed up with the Kumala wine brand to create an entirely new product which meets the strict Fairtrade standards. In addition to these standards, Fairtrade-certified wine farms need to pass stringent tests safeguarding workers’ rights and living conditions.     Through Fairtrade, growers are guaranteed a fair price for…

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Coop launches new Community Focused Ads

The Co-op has unveiled a new campaign focusing on the difference its members make to their local communities. The idea of the campaign is to show the difference the 1% that is donated from each Co-op purchase can help transform the surrounding area. The Campaign was initially launched over Easter Weekend. The campaign’s primary ad, created by Leo Burnett, has a script performed by George the Poet.  The aim of the ads is to showcase how the Co-op helps the communities around it, and features 13 short films all directed…

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Co-op Food’s Mother’s Day campaign helps daughter surprise her mum

Co-op Mothers

The Co-operative’s new ad for Mothers Day stars real-life mum and daughter June and Emma.  The strapline for the campaign is “Make your Mother’s Day”,  and it’ll be supported by digital display, social media, press, out of home and in-store activity.  The ad was devised by Co-op and the agency Forever Beta. Jemima Bird, Customer Director at Co-op, said: “We know that what mums really care about is spending quality time with their family and food plays such an important role in this. Whether it be a family meal or…

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