Co-op backs Fairtrade with brand new wine collaboration

The world’s biggest Fairtrade wine retailer and the UK’s biggest South African wine brand have joined forces to create a major new Fairtrade wine, supporting vineyard workers on the ground in developing countries. To further extend its commitment to Fairtrade, Co-op has teamed up with the Kumala wine brand to create an entirely new product which meets the strict Fairtrade standards. In addition to these standards, Fairtrade-certified wine farms need to pass stringent tests safeguarding workers’ rights and living conditions.     Through Fairtrade, growers are guaranteed a fair price for…

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Coop launches new Community Focused Ads

The Co-op has unveiled a new campaign focusing on the difference its members make to their local communities. The idea of the campaign is to show the difference the 1% that is donated from each Co-op purchase can help transform the surrounding area. The Campaign was initially launched over Easter Weekend. The campaign’s primary ad, created by Leo Burnett, has a script performed by George the Poet.  The aim of the ads is to showcase how the Co-op helps the communities around it, and features 13 short films all directed…

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Co-op Food’s Mother’s Day campaign helps daughter surprise her mum

Co-op Mothers

The Co-operative’s new ad for Mothers Day stars real-life mum and daughter June and Emma.  The strapline for the campaign is “Make your Mother’s Day”,  and it’ll be supported by digital display, social media, press, out of home and in-store activity.  The ad was devised by Co-op and the agency Forever Beta. Jemima Bird, Customer Director at Co-op, said: “We know that what mums really care about is spending quality time with their family and food plays such an important role in this. Whether it be a family meal or…

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Co-op announces it’s the first UK retailer to source 100% Fairtrade cocoa.

On 25th February 2017, on the eve of Fairtrade Forthnight, announced that it is to become the first UK retailer to sell and use only Fairtrade cocoa in all of its products. Working in partnership with the Fairtrade Foundation to create a new sourcing model, Co-op has now thrown down the gauntlet to other food retailers calling on them to follow its lead in increasing their commitment to Fairtrade cocoa farmers. Landmark Move The landmark move means that all cocoa in Co-op’s own-brand ranges will be bought entirely through a new retail-ready version…

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