Coca-Cola India’s Diwali campaign takes a refreshing take on diverse Indian cultures

With the theme ‘Iss Diwali, Har Dil Bola Tere Naam Ki Coca-Cola’, the new Diwali campaign of Coca-Cola India inspires consumers to make this Diwali special for someone. The campaign has a joyful message, that the happiness we derive from moments of genuine human connection will always continue to transcend any differences we may perceive. Coca-Cola has launched a new TV commercial which has been created on the core message of connecting cultures, featuring actor Ayushmann Khurrana and actress Anupriya Goenka. The TVC opens in a porch area of a…

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Merlin Entertainments teams up with Coca-Cola Great Britain to exchange plastic bottles for family fun this summer

Merlin Entertainments, the UK’s largest visitor attraction  operator,  has  today  announced  a  partnership  with  Coca-Cola  Great  Britain, which  will  offer  consumers  50%  off  entry  to  some  of  the  UK’s  best-known  family attractions, in exchange for their used plastic bottles. The trial scheme, which will run from 25th  July, invites people to bring and recycle any 500ml plastic bottle via an on-site ‘reverse vending’ machine. Unlike traditional vending machines which dispense drinks,  these  machines will  reward those  who  deposit their empty  bottles  with  a  voucher  to  receive  50%  off  entry  at…

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Special Olympics and Coca-Cola celebrate 50 years of partnership

London’s Piccadilly Circus has played host to the iconic Coca-Cola sign since 1955. Its latest display celebrates Coca-Cola’s 50-year relationship with Special Olympics. On 20 July 2018, major landmarks, stadiums and iconic buildings around the world were lit up a global display of unity, as part of the global Special Olympics 50th Anniversary celebrations. One of these landmarks was the Piccadilly Sign in Central London, familiar home to the iconic Coca-Cola logo. The Special Olympics 50th anniversary video that was displayed on the Piccadilly sign #LightUpForInclusion This worldwide act of unity represents…

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Coca-Cola Christmas advert spoofed by Greenpeace

As Coca-Cola launch their new ‘Holidays are coming’ Christmas TV advertisement, some of the brand’s fans have been viewing a version that’s a little more realistic. In an attempt to take advantage of Coke’s huge PR push at this time of year, Greenpeace produced their own Coke Christmas ad, launched on the same day, highlighting an unfortunate side effect of bottled fizzy drinks. The video shows a montage of happy family Christmases, with spookily familiar music and lots of subtle signs that all is not quite as it should be.…

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Coca-Cola Australia Show support for Equal Marriage

Coca-Cola Australia has come out in support of same-sex marriage ahead of Australia’s historic vote on equal marriage.  The company has started a number of initiative to showcase their support including launching hundreds of thousands of Coke cans with the famous Coca-Cola script changed to the word ‘love’ and with a rainbow heart in the ‘o’ of love. As well as creating the ‘Love’ cans, as they are known the drinks manufacxturer has also made a statement on their website stating: “Coca-Cola believes in the power of bringing people together.…

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