Kellogg’s has teamed up with Salford brewery, Seven Bro7hers, to turn its ‘less-than-perfect’ Rice Krispies and Coco Pops into beer. Following the success of the ‘Throw Away IPA’ – made from surplus Kellogg’s Corn Flakes – the brewers have created a coco-based ‘Sling it out Stout’ and a snap, crackle and pop ‘Cast off Pale Ale’. The beers are made from discarded grains created in the cooking process at the cereal giant’s Manchester factory. The new craft beers are made from rice-based flakes that are perhaps overcooked, uncoated or discoloured,…
Read MoreRejected Kellogg’s Rice Krispies and Kellogg’s Coco Pops become the latest ‘upcycled’ alcoholic tipple.
