Waitrose & Partners is launching coloured packaging made from recycled plastic for its ready meals. The new trays, made predominantly from mixed coloured PET bottles and trays, means the packaging may be a different colour every time it is produced, depending on what is being recycled. From pink and red tones, to shades of green and blue, the new packaging is unlikely to be the same twice, meaning customers could buy their ready meal in a different colour tray every time they shop. The ‘multi coloured swap’ allows Waitrose to…
Read MoreWaitrose & Partners launch coloured packaging made from recycled plastic for its ready meals.
