Comfort explodes purpose into pop culture with own TV show

Comfort Brazil and Unilever Entertainment have brought the laundry brand’s purpose of #LongLiveClothes to life in a prime-time TV show all about sustainable fashion How’s your wardrobe? Everything in its place or bulging at the seams? Whatever its current status, research says most of us only wear one-third of the clothes that are in there, and yet we’re purchasing more clothes than ever before. The average consumer is buying 60% more clothes than they did in 2000, with 26% of 16–24-year-olds buying clothes two or three times a month. We’re…

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