Tag: Committee of Advertising Practice

CAP Consults on GDPR Changes on the collection and use of data for marketing

Stuart Mitchell

The Committee of Advertising Practice (CAP) is consulting on changes to its rules on the collection and use of data for marketing. These changes are intended to ensure that its rules cover data protection issues most relevant to marketing and that they are aligned with the standards introduced by the General Data Protection Regulation (EU 2016/679, the GDPR). CAP’s regulation of data protection issues is carried out under two sets of rules: section 10 (Database practice) and Appendix 3 (Online behavioural advertising). Section 10 regulates the use of data for…

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Making Sure Your Ads Comply with Verifiability According to the CAP

Stuart Mitchell

The Committee of Advertising Practice (CAP) have released a piece on their website on how you can ensure your ads comply on issues of verifiability. We enclose the piece below, please also explore the CAP site for many more interesting advice to help keep your marketing ethical: What is verifiability, when does it apply, and how can you ensure your ads comply? Below we answer these key questions to help you verify your knowledge of verifiability in ads.   What is verifiability? Both the CAP and BCAP Codes require that…

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