Tag: Committees of Advertising Practice

Food advertising: evidence-based rules for children’s multimedia lives

Stuart Mitchell

The CAP have posted a news item on their website which goes into more detail about the TV advertising rules brought in last year. I include the post below, but have a look at their site for more info. Advertising is at the heart of a fast-changing media landscape; keeping up requires dedicated effort. But there’s one thing that doesn’t change: we want to protect people, especially children, and controlling the advertising of foods and soft drinks high in fat, salt and sugar (HFSS foods) is central to that work.…

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CAP Launch New online training on the social media advertising rules

Stuart Mitchell

The Committees of Advertising Practice (CAP) have launched Social Media, a new CAP eLearning module that explains how the CAP Code applies to social media. Created by the advertising experts who write the rules, this online training module explains which types of social media posts are likely to be covered by the advertising rules, and why.  From online labelling and targeting responsibly, to user-generated content, this module provides an essential overview for brands, influencers and anyone involved in creating content for their organisation’s social channels.  What does the module cover?…

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Tougher standards on gambling advertising announced

Stuart Mitchell

Today, the Committees of Advertising Practice (CAP) has announced tougher standards on gambling advertising, focusing on ads’ appeal to problem gamblers and on free bets and bonuses. Both sets of standards form part of continued efforts to make sure regulation prevents harm and promotes responsible advertising. The new standards on problem gambling: Restrict ads that create an inappropriate sense of urgency like those including “Bet Now!” offers during live events; Curb trivialisation of gambling (e.g. encouraging repetitive play); Prevent approaches that give an irresponsible perception of the risk or control…

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New rule to ban harmful gender stereotypes next year

Stuart Mitchell

Speaking ahead of a reception at the Wales Millennium Centre, Cardiff, Ella Smillie from the Committees of Advertising Practice (CAP), announced that a new rule will be introduced in the UK Advertising Codes next year to ban harmful gender stereotyping in advertising. The CAP/ASA goes into details on their website: The review by the Advertising Standards Authority (ASA) on harmful gender stereotyping in advertising, Depictions, Perceptions and Harm, published last summer, provided an evidence-based case for stronger regulation of ads that feature stereotypical gender roles or characteristics which can be harmful to…

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CAP Launch New Guidelines on How Broadband Can Be Advertised

Stuart Mitchell

The Committees of Advertising Practice (CAP), has launched new guidelines on how broadband can be advertised. Their website gives more information about the new regulations: Numerical speed claims in broadband ads should be based on the download speed available to at least 50% of customers at peak time and described in ads as “average”. This marks a change from the current position that advertised “up to” speeds should be available to at least 10% of customers. We also recommend that speed-checking facilities, for example those provided on internet service providers’…

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