This week’s been Football week – Ethical Marketing News Blog – 17-09-17

It’s been an interesting week, following on from last week’s post Bell Pottinger has apparently gone into Administration and for many it is seen as a warning that certain practices will not be tolerated. This week has also been a good one for football and ethical marketing and products. UEFA may not be the first thing you think of when talking about ethics of late so it was nice to see them trying something, at least on the face of it. Some of football’s biggest stars joined forces with grassroots…

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World Cup winner kicks off ‘new era’ of social impact in football

Manchester United midfielder Juan Mata has called on fellow footballers to join him in Common Goal: a movement in which  players pledge 1% of their salaries to a collective fund that supports football charities around  the world. “What we’re trying to do is define a shared social agenda for football,” explains Mata. “Common Goal goes beyond individual brands and egos to deliver a greater  impact. By making the pledge, we can form a lasting connection between football as a business and football as a tool for social change.” Mata issued…

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