Substantiation 101

The ASA has released some information on their decision making process on their website here, the advice is copied below; Around 70% of the complaints received by the ASA are about misleading advertising. In many cases, to establish whether a claim is misleading, the ASA will need to make an assessment of evidence. The requirement for evidence can arise in any number of scenarios, from how long a company has been trading, to their prices, to the validity of the efficacy claims they make for their products. Regardless of the…

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Ethics in Advertising highlighted by ASA Report

Complaints to the ASA (Advertising Standards Authority) for the first half of 2017  have been released this week. These figures highlight that the advertising industry still has a long way to go in its ethics. The ASA figures show that TV continues to be the most complained about advertising medium with 5,127 complaints about 2,272 ads.  Online ads are a close second (4,062 complaints), with more individual ads (3,852) complained about than any other medium. The most concerning figures, in terms of advertising ethics is that misleading ads continue to…

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Latest UK ad complaint figures released by the ASA

Complaints to the ASA (Advertising Standards Authority) in the first half of 2017 show that TV continues to be the most complained about advertising medium with 5,127 complaints about 2,272 ads.  Online ads are a close second (4,062 complaints), with more individual ads (3,852) complained about than any other medium. Despite receiving fewer complaints, there were 11% more cases (individual ads complained about) compared to the same period in 2016. In total, the ASA received 13,131 complaints (19.8% fewer than last year) about 9,486 ads (January – June).  The decline…

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