‘Stop talking shop and start taking action’ – Social Purpose in focus at #CIPRconf18

A sell-out crowd of 200 public relations and business professionals gathered at the British Library in London yesterday for the 2018 CIPR National Conference. The Conference – chaired by Professor Anne Gregory Hon FCIPR – explored social purpose and the role of business in creating a better world for society. The day began with an energetic talk from John O’Brien, European Managing Partner, ONE HUNDRED, who reflected on the importance of social purpose in business. “Ethical purpose is critical because it shapes how and why we do things,” said O’Brien. He went on to claim that corporate…

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Marketing Week partners Diversity in Marketing & Advertising Summit

diversity

Marketing Week is partnering with DIMALYNC for the Diversity in Marketing & Advertising Summit. The two-day summit, which takes place on 4 and 5 April, aims to bring together the “entire marketing, media and advertising ecosystem” in a bid to encourage greater diversity and inclusion within leadership roles and campaigns. The event also looks to provide solutions for challenges faced by the sector in today’s fast evolving media landscape, while allowing attendees to enable personal, professional and corporate development. Marketing Week is a media partner, while the event is also…

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