Cookies & Partners have launched their campaign for Greenpeace Italy. The Campaign has launched and goes on until mid January. To stress the importance of regular donations,the agency of Massimo Guastini, Francesca Mudanò, Guido Chiovato and Andrea di Castrihas have chosen a pretty original language for a Christmas fundraising campaign. The creativity plays with financial language in a way which is relevant to the environmental association’s brand identity and does not mention Xmas whatsoever. “From a visual point of view, we’ve chosen to use economic charts in order to better…
Read MoreCookies & Partners’ Xmas campaign for Greenpeace is out, and it doesn’t mention Xmas.
