The ASA/CAP have released a post called: The final countdown. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The ASA has seen a rise in complaints about the use of “Countdown Clocks”, particularly in relation to promotions. With that in mind, here’s our run-down on using different types of ‘countdown’ to help you keep your marketing in “Tick Tock” condition. 5… Once a countdown…
Read MoreCAP – The final countdown
