Creatives most prominent marketing personality type with Persuaders the rarest

Back in September 2021, the Data & Marketing Association’s (DMA) Talent division launched the ‘What Type of Marketer are You?’ quiz, to emphasise what types of careers the creative, data and marketing industries can offer. With over 2,300 quiz completions, the DMA found that Creatives are the most common personality type among both students (27%) and current industry professionals (29%). The DMA’s analysis also found that Persuaders are the rarest personality type across students (7%) and industry professionals (3%). However, there was a notable difference between them (4%), with students…

Read More

The Dots launch new campaign to celebrate BAME Creatives

The Dots, the creative network, founded by Pip Jamieson in 2014, have asked 11 of their creative heroes to each nominate 10 leading black change makers and creators who are shaping the current climate with raw talent, big ideas and crazy hard work. There is still a huge disparity of BAME individuals in the creative industry. Currently only 13% of the creative industry workforce identify as coming from Black and Minority Ethnic backgrounds. In addition, only 8% of senior positions have BAME representation. Spotlighting this subject is as important as…

Read More