Unilever leads efforts to develop a cross media measurement model for brands

Unilever announces an initiative to build the first cross-media measurement model to help brands measure and understand campaign impact across the media landscape. As one of the biggest global advertisers Unilever has long championed a positive, responsible advertising ecosystem, promoting the 3Vs of viewability, verification and value, and tackling issues of ad fraud and brand safety. The 2018 launch of the Responsibility Framework deepened and broadened Unilever’s approach to partner engagement through commitments to ensure Responsible Platforms, Content and Infrastructure. Under the commitment to Responsible Infrastructure, over the past year…

Read More