UK companies cut marketing budgets for first time in seven years

The recent underwhelming performance of marketing budgets continued during the third quarter of 2019, with UK marketers recording a slight reduction to spending availability amid heightened economic and political uncertainty. A net balance of -0.5% of firms registered downward revisions to their total marketing budgets during Q3. Although this is the first time in seven years that marketing executives have observed cuts to their allocated spending, the net balance was broadly unchanged from the prior quarter (+0.0%) and fractionally below neutrality, highlighting the underlying tone of hesitancy that dominated UK…

Read More